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The new question associations should be asking every day
Association Subculture
Serving current members is important, but it's a strategy built around the past and present, not the future. Future strategy includes creating robust student programs and pathways into your industries and professions. You should be using data to get very specific about where your industry and professions are seeing shortages, and how you intend to solve those shortages. Without a major shift into that kind of predictive thinking, you will be forever playing catch-up and "selling" to a smaller and smaller audience.
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Are you falling behind in your market? 9 customer-centric criteria for focusing and prioritizing
The Demand Perspective
Associations, like other bureaucratic organizations, have difficulty thinking and prioritizing from the customers' perspective because their model is designed for event production rather than relationships and innovative solutions. Their focus is on the "inside" -- relentless deadlines, event production and management of complicated processes; policy and governance.
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CEO Recommended
Brought to you by the Fort Worth CVB
Your association budget got cut. Now what?
MemberClicks
Budget cuts happen to everyone, especially associations it seems. It’s a ripple effect. If a budget is cut in a company, it often trickles down to the employees who wind up getting laid off or reduced hours. Without their income, those employees often have to give up extra expenses. Among the first to get red-lined in personal budgets is — you guessed it — association dues and events. That means your budget gets tighter, too. So what do budget cuts in your association mean for you?
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New data: Volunteerism at an all-time low
Event Garde
Volunteerism is on the decline, according to a new report released Feb. 25 by the Bureau of Labor Statistics. The report found that volunteerism fell 1.1 percent in 2013, with a total of 25.4 percent of people reporting some form of volunteerism. This figure is the lowest since the bureau started the survey in 2002.
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How 'unmembership' gets back to the roots of associating
Associations Now
Joe Rominiecki takes a look at one small association that tossed its membership model 12 years ago, and has been thriving as an informal community ever since. Envisioning the scenario might inform how you shape your current membership model.
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Setting an agenda streamlines the meeting process
By Robert C. Harris
If there is a reason to meet, there should be a meeting agenda. Most agendas are built on precedent: "We've always done it that way." Seldom do incoming officers consider the format of an agenda to craft improvements, and agenda development is often delegated to staff. But boards can save valuable time and redirect the saved time to more substantive issues. Craft an agenda designed to yield results and keep directors focused on the significance of the meeting.
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Reaching millennials with mobile
Association Adviser
Since more than 75 percent of millennials access the Internet via their phones, a mobile site is a must-have. Research reveals that mobile click-through rates are 34 percent higher when matched against other platforms. So make your brand accessible via mobile to take advantage of this prevalent behavior, using fundamental digital marketing practices applied to mobile devices the audience uses most.
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Why nonprofits should save some marketing budget for Facebook advertising
SocialFish
In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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