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Using online lead generation to drive membership recruitment
Membership Marketing Blog
Whether you recruit new members using direct mail, email or telemarketing, your efforts are empowered by identifying the best prospects for membership and then promoting to them. But where do you find the names and contact information for top prospects that have an immediate need for the information and content that your organization specializes in producing?
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How competition threatens the relevance of associations
Avectra
Mary Byers, CAE, opened the 2013 Avectra Users and Developers Conference with a keynote about the competition that challenges associations and what you can do in response. First, she discussed six challenges facing associations. Then she focused on competition, the new normal. Associations must identify their competitors and the challenges they present. Byers also talked about five different types of competition.
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How to play clean office politics
Inc.
Most people think that office politics is bad for business. Nothing could be further from the truth. Office politics are an integral part of getting things done, regardless of whether you're the CEO, a salesperson, or an intern working over the summer. This article describes a four-step approach to office politics that doesn't resort to tricks or deception (aka "dirty politics," which IS bad for business.)
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Leaders and wannabes
Forbes
When things are going smoothly, it's pretty easy to look and sound like a leader. Coming off as poised and intelligent when there's no pressure beyond the day-to-day stuff of life isn't difficult. But when the pressure is magnified intensely as disaster strikes, real leaders prove themselves. Disaster is what separates the leaders from the wannabes.
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  Tanglewood Resort and Conference Center

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Making the most of webinars
Harvard Business Review Blog Network
Despite the challenges for viewers, everyone from for-profit companies like LinkedIn and Procter and Gamble to non-profits like the Red Cross and City Year to professional associations like the American Medical Association and the American Bar Association to publishers like Harvard Business Review runs webinars. These sessions are designed to do everything from teach particular skills or tools to discuss trends in different sectors. And they are aimed at all sorts of audiences, from clients to colleagues. But while they're ubiquitous, webinars aren't generally especially effective teachers. Why?
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Engaging members and understanding member value shouldn't make associations dizzy
The Demand Perspective
For associations wrestling with how to articulate, embody, and communicate value to their members, it can definitely feel like they are walking a tightrope between maximizing engagement with the association's benefits while also staying on top of evolving member needs.
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5 ways your association can think outside the box
MemberClicks
It's often said there's an association for everything. For that reason, you may run into some competition with your events. Maybe the competition isn't another group, but just the sofa after work. So how do you stay competitive these days? The answer is to think outside the box. Routine meetings and the same old events are a great way to bore your members and they won't do much for recruiting new ones.
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The modern rules of customer relationship management (CRM)
Socious
In addition to directly impacting customer retention, a solid customer relationship management (CRM) strategy can help your employees learn about market needs and customer behavior in order to deliver more helpful information and develop products that better serve your target audience.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to apply social to membership and marketing (Avectra)
10 things every leader should challenge (Forbes)
Are your conferences still delivering? (Association Adviser)

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Colby Horton, Vice President of Publishing, 469.420.2601
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