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Home   About   Contact Us    Join Now March 21, 2011
 
Association Leadership Briefings
 
 
Does your next moneymaking idea already exist?
ASAE    Share   Share on FacebookTwitterShare on LinkedinE-mail article
One positive result that can come from hard times is the creative use of existing assets and capabilities. When things get tight, savvy association executives take a hard look at the resources they have and find ways to re-purpose them or simply expand their use. More



Be it before you say it: The essence of branding
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Whether you're building a new brand or redefining your old one, it's easy to get lost in the details of fonts, logos and guidelines. While design elements and messaging are important parts of your overall brand identity, they aren't your brand. The essence of a brand is simple: First, know who you are. Second, be who you are. And finally, say who you are. More

Don't be nice; be helpful
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Giving people feedback is an act of trust and confidence. It shows that you believe in their ability to change. That you believe they will use the information to become better. And that you have faith in their potential. It's also a sign of commitment to the team and to the larger purpose and goals of the organization. Because, ultimately, we're all responsible for our collective success. More

How do I drive engagement in my email programs?
BtoBOnline    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Engagement" is fast becoming the most-used word among email experts, rivaling utterances of "relevance." Engagement has jumped to the forefront due to recent announcements by major ISPs that they will begin using engagement metrics as a method for determining inbox placement. This doesn't minimize relevance; it actually makes it even more important. More

Are you trapped on the technology treadmill?
Management-Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Technology has brought us wonderful tools for exchanging information. The problem is that for most of us our technological tools now manage us. New research suggests that technological tools are hard on our brains. Our brains get worn out from responding to their incessant demands. Eventually, we lose our ability to concentrate on any one task for more than a few minutes which in turn impairs our ability to perform complex tasks and devise creative solutions to problems. More



Leadership and change
N2Growth    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're not willing to embrace change you're not ready to lead. Put simply, leadership is not a static endeavor. In fact, leadership demands fluidity, which requires the willingness to recognize the need for change, and finally the ability to lead change. More

Last-century planning threatens this-century success
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Update your thoughts about planning or lose out. Back in the 1980s, the business plan was a map, the vision was the destination, and the plan was the route. That's so last century. More

Planning presentations with the brain in mind
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most association education, whether online or face-to-face, actually inhibits learning. In a typical presentation, attendees sit and listen while presenters stand and deliver. That is the sure sign of learning failure. In order for us to really learn something, the brain has to go internal in order to make meaning from the information. We need time to stop listening, think and reflect on what is being said. More

Economic ripples from Japan quake will be felt in Texas
Austin American-Statesman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Economists say that the devastation and the expected rebuilding effort in Japan could have an impact in Texas beyond electronics. Japan is Texas' 10th largest trading partner. Texas imports from Japan totaled $5.8 billion in 2010, while exports to Japan were nearly $4 billion. More

State legislators face tough balancing act
Texas Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Legislators attempting to balance the budget are also doing some political balancing, trying to find a way to calm the voters so they can get re-elected and keep their jobs. More

Why leaders don't learn from success
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We all know that learning from failure is one of the most important capacities for people and companies to develop. Yet surprisingly, learning from success can present even greater challenges. More

A bias against quirky?
Human Resources Executive Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It would be difficult to find a CEO or manager who says creativity isn't a valued attribute of a good leader. So, why do so many creative people lose out on leadership positions? Why do once-innovative companies lose the ability to continuously generate original thinking? A new study finds that creative individuals are often viewed as having less leadership potential than their peers. More
 
 

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