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Membership wakeup call for associations
Association Adviser
The stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved. Many associations tell us their membership is back to where it was before the 2008-09 downturn, perhaps even a bit better. So why aren't we popping the champagne corks? It's cautious optimism at best, and here's why.
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Why the association education model needs an overhaul
Associations Now
Associations need to stop putting the experts first and the audience second. It's time to throw away the traditional expert-driven education model and implement a participant-centered one.
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CEO Recommended
Brought to you by the Fort Worth CVB
Stuck in neutral: Can your association break out of the pit?
The Demand Perspective
Your members might flock to your annual conference or congratulate you on the caliber of the articles in your journal. They may even tell you that your mission is of utmost importance to humanity. If you consider these as indicators of your relevance and success, then you may feel that there is no compelling rationale for major strategic change in your organization. But is your association really still relevant in the ways that matter?
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Association membership growth by industry served
Membership Marketing Blog
The economy impacts industries differently. These impacts also translate into the associations that serve each sector. The research in the article shows the industry served and the percentage of associations in that sector reporting an increase in membership.
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PRODUCT SHOWCASE
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4 metrics associations should keep their eye on
Omnipress Big Ideas Blog
The possibilities are endless if you know what to look for; you can really empower your association's content. Whether you use Google Analytics or another analytics tool, knowing what to look for is important. Most organizations are unaware of the power that analytics can unlock for them, simply because they haven't taken the time to train themselves on the basic metrics.
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Dues and your association management system
MemberClicks
Dues collection is a bittersweet experience. On one hand, membership dues are often the backbone of an association's budget. On the other hand, collecting dues can be a pain like no other. Your association management system should have an easy-to-use process in place to make the whole process easier.
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But we've always done it this way!
XYZ University
Associations that are relying on doing things the same way they've always done them are definitely not facing the reality of our new culture. Members no longer simply renew dues and attend monthly meetings because it's the right thing to do, or because it's the norm in a particular industry. Every dollar and hour spent with an association is measured these days against the value it brings. If you aren't delivering new value, you are in danger of bleeding out members.
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Why great leaders never stop training
Inc.
Becoming a Navy SEAL involves a year of the most intensive physical and mental training the U.S. military has to offer. But once you make it through, and join the ranks of the "elite," you realize you are just another new guy in an already well-established organization. And it only gets tougher from there. The training never ends, and every single mission is rehearsed. It's no different in business.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 ways your association can think outside the box (MemberClicks)
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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