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Overcoming the association value gap
Principled Innovation
Fifty-three percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase. This data point is significant because it is the clearest evidence yet of the value gap that continues to hamper membership-centric association business models.
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When a team makes the membership decision
Associations Now
The needs of an organization or employer often come into play in the decision to join, which means an association must appeal to a variety of possible member motivations all at once.
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CEO Recommended
Brought to you by the Fort Worth CVB
7 reasons you can't learn leadership on your own
Inc.
Few founders, startup CEOs, board members, investors and others supporting the entrepreneurial community actively pursue and advocate disciplined, professional leadership development. This is an enormous missed opportunity. Entrepreneurs, especially founders and startup CEOs, need not wait to be encouraged to do this work. They should not consider their own development as a nice-to-have, an indulgence or an unnecessary expense. They certainly should not delay until their jobs are threatened by poor performance. Here are seven reasons every founder and CEO should actively develop their leadership.
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Want more members? Better get to know them
Association Adviser
Recruit, retain, engage and repeat. While these directions may remind you of the instructions on a shampoo bottle, they are some of the biggest top-of-mind missions for most associations these days. Finding new members to grow your association, keeping the members you have and engaging them in the process. How do we do that?
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PRODUCT SHOWCASE
  Tanglewood Resort and Conference Center

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Business model innovation: How to embed it in your organization
The Demand Perspective
If associations are to break out of their current market positions of eroding relevance, they must learn to think differently. Leaders must transition their organizations from incremental thinking that cannot disengage from mental habits, entrenched assumptions and the status quo, to strategic thinking that goes beyond symptoms and existing categories to re-invent and create new categories.
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The data game: Applying 'Moneyball' principles to live events
By Lawrence Coburn
In the book "Moneyball," author Michael Lewis tells the story of the Oakland Athletics, a financially disadvantaged baseball franchise that prioritized advanced statistical analysis in the evaluation of players over the hunches, traditional metrics and collective wisdom of baseball insiders that had long held sway. By leveraging data metrics that had only recently become available, Oakland was able to hire better players — for less money — than its competitors. This advantage allowed the A's to compete with teams who had much more to spend on payroll. So how can "Moneyball" principles be applied to the live event space? Obviously, the key is in the data.
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The National Apartment Association will pay you a million bucks to get
people to its conference

Fast Company
Bold, highly visible innovation is in short supply in the association world. There is good reason for this. Flying under the radar is politically expedient when you are directed by volunteer leaders. It's not that innovation is absent among associations, but, generally you don't see association leaders trying out radical new ideas in public, going for transformational innovation. Doug Culkin, CEO of the National Apartment Association, is not your everyday association CEO. He is entrepreneurial, driven and prepared to take daring, conspicuous action to grow his organization.
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Giveaways and your association
MemberClicks
As much as you try to keep your association membership and participation inexpensive, sometimes membership fees or events can be cost-prohibitive for your members. The solution seems simple, right? Check out the budget and offer some free events or comp some annual dues. You could afford it with the jump in membership and participation that it'll bring in the, right? If you could just get those membership numbers up, people will follow to the events. Not so fast. It's a good idea, but it might not yield the results you want.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Membership wakeup call for associations (Association Adviser)
Why the association education model needs an overhaul (Associations Now)
4 metrics associations should keep their eye on (Omnipress Big Ideas Blog)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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