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Reinvent the core of your membership and revenue model
The Demand Networks
While associations still define themselves through membership and community, other sectors have adopted these concepts; transformed and made them meaningful for the knowledge age consumer. In fact most of the industry-changing models today — from Facebook to Amazon and eBay — have broken new ground by shifting from commodity transactions to interactive, value-generating network models. Maybe it's time to claim them back and hatch new value from them.
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Association e-learning: What you need to know
Event Garde
Associations are beginning to grow their education departments by bringing member education online. Why? Selling courses and certifications online provides a new revenue source for the association while adding more value for members. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. But it’s difficult for many associations to determine the types of offerings they should provide online.
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Old paywalls and new membership models
Avectra
Associations aren’t the only ones trying to identify membership models that are still alluring and valuable enough to attract and retain their target audiences. Many media platforms are moving beyond the traditional paywall or metered model to a membership model. Associations have traditionally erected paywalls around “members-only” content. Some pundits have argued that paywalls are antiquated, but that’s a hard argument to support in the face of the rising number of them elsewhere on the Web.
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Using online community to increase member retention
SocialFish
Retention is about keeping members engaged with both the association and other members. Look at the top three reasons members don’t renew association membership, according to MGI’s 2013 Membership Marketing Benchmarking report: Budget cuts; lack of engagement; unable to justify membership costs with ROI. Two of these three can be addressed with online community.
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How to kill strategic planning before starting
By Robert C. Harris
Strategic planning is an investment about every three years. Volunteers invest a lot of time and money to attend the strategic planning retreat. The result should be a document to guide the board, committees and staff for several years. Some groups sabotage the planning process with shortcuts and frugality that often backfire. Here is a look at a few ways strategic planning can be killed before starting.
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Looking for similar articles? Search here, keyword STRATEGIC PLANNING.


Is your board clueless about your top team?
Inc.
You know your board members well. After all, if you're the CEO, you probably chose them. But how well do your board members know you — or the rest of your top team? Some results in a recent study by The Conference Board, The Institute of Executive Development, and the Rock Center for Corporate Governance at Stanford University provide the impetus for asking this question.
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5 core skills for remote leaders
Management Issues
The demands of leading a team who don't share a common location or time zone are an order of magnitude more difficult than if they are in the same building. That calls for additional leadership skills on top of those normally needed.
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What can associations learn from corporate content marketers?
Associations Now
Looking for new, engaging ways to distribute all that content you’re producing? Take some lessons from the for-profit world. Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations.
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Colby Horton, Vice President of Publishing, 469.420.2601
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