More conflict, stronger associations
Thanks to the Internet, association members and leaders are more likely to disagree with each other — and that's a good thing. Online, everybody creates, shares and expands information and knowledge, and those conversations — especially the conflict-driven ones — are essential to an association's growth. More
Trying to serve today's membership 2.0 with a CRM 1.0 system?
Is your organization struggling to win the race for relevance? Do you need to humanize the interactions between your organization and members? If so, your technology might not be keeping pace. The first step in addressing these questions is to concede that the status quo for membership management systems or association management systems is no longer acceptable. More
Fast facts from the 2012 Membership Marketing Benchmarking Report
Membership Marketing Blog Share
Data is being compiled for the 2012 Membership Marketing Benchmarking Report. The data represents responses from nearly 700 unique associations. Overall, all the key indicators point to a much stronger environment for membership organizations than any time since 2009. More
The future of meetings
Meeting Professionals International Share
Converging technologies, virtual meetings, information overload, remote conferencing, gamification, app development, 3-D printing, calm technologies, open source and cloud computing, augmented reality and speech recognition will all change the way companies do business and plan and host their meetings. And while some of the trends present challenges for the industry, they also present opportunities to enhance and extend meetings beyond face value. More
What is social business?
"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, "What is social business?" without gaining an inch of common understanding. It seems that most people know it when they see it, but can't tell you what it is in layman's terms. More
What associations and meeting professionals want in tradeshow partnerships
Midcourse Corrections Share
Typically, an association tradeshow should have a potential of $150,000 or more in revenue to justify securing a third-party planner to provide full scope of services. Both the association and independent planner want to establish a partnership that will be profitable for each side. Both the association leadership and the independent planners will have different expectations, priorities and styles. Leveraging this partnership for success will require both parties to manage expectations and understand unique work cultures. More