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Home   About   Contact Us    Join Now April 11, 2011
 
Association Leadership Briefings
 
 
Are associations overlooking text messaging?
Acronym    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Mobile tech guru Tomi Ahonen opened the 2011 Digital Now conference by urging associations to take advantage of mobile technology. He talked about using a multimedia approach, but some numbers he shared about text messaging specifically were hard to ignore. More



Goodbye, dues: The transition from paid membership to free
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"Free" sounds good in theory, but putting it into action is no easy transition. The president of the Alliance for Women in Media details the process by which AWM has eliminated dues and reinvented its membership structure. More

6 Web verbs associations and event planners should adopt
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the next 20 years, six dramatic technology trends will influence our connected world. We are already watching how these forces are shaping modern Web culture. Kevin Kelly, co-founder and senior maverick of Wired Magazine, identified these six trends in his keynote at the 2011 Web 2.0 Conference. His reflections give us a window into what is important now and what we should be planning for in the future. Is your association prepared to use these verbs to its advantage? More

Getting real about social media budgeting
B-to-B Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Could the time have come for your marketing department to go all in with its investments in social media, spending not only on more advanced tools for tracking and engagement in social conversations but also in people and processes to get the social media job done right? More



Evaluating affinity partners and member programs
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Reviewing your existing affinity programs annually is an excellent idea. Although it requires management time, it will decrease the amount of time you may have to invest if something goes wrong. This process forces you and your affinity partners to discuss what is working and what is not working and to find ways to improve the program. In some cases, you may decide to discontinue an affinity relationship and plan an orderly transition. More

Succession management vs. succession planning
Human Resources Executive Online    Share    Share
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Succession planning — a mainly "one-deep" exercise to ensure you are preparing for the expected (or sometimes, unexpected) departure of a CEO or other top executive — is important. However, it is no longer sufficient to manage talent risk and drive your business forward. More

Boost power through body language
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBrief Amy Cuddy, assistant professor at Harvard Business School, describes a simple way to raise confidence and reduce stress. More

Some cuts to Texas budget actually cost money
The Texas Tribune    Share    Share on
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Cutting the budget can be expensive. Something that appears to save money can, on further inspection, cost more. More
 
 

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