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Whose role is it?
By Robert C. Harris
It takes a partnership of the board president and the executive director to sustain good governance and management. Consideration should be given to whose role it is when carrying out governance and management duties. It helps when the responsibilities are clear to the board, president, committees and executive director. Use this chart to discuss the distinction of board and staff roles within your organization.
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Tips for sending just the right amount of association email
MemberClicks
You may find that you have a lot to say, or that your email open rates are pretty low so you must repeat yourself often. The unfortunate risk you’re running is that you’re turning off members altogether, or at the minimum your emails are being relocated to a spam folder. So how do you overhaul an admittedly overwhelming email strategy and get it down to a point where your members know to open your email because there’s important information inside and not to immediately discard it?
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CEO Recommended
Brought to you by the Fort Worth CVB
6 strategies for crowdsourcing ideas in your online customer community
Socious
Increasingly, organizations are engaging their communities to discover, test and validate what they need to do to achieve or maintain a strong market fit. Whether you are an association where content, educational programs and events are your bread and butter, or a big company where products and services drive revenue, understanding which offerings, messaging and delivery channel best solve your market’s problems is vital to your growth.
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Infographic: 4 blissfully easy ways to use social media for your events
Midcourse Corrections
According to Joinin, events and social media are a match made in heaven. With the right strategy and tools in place, event organizers can harness the power of social media to attract more attendees, cultivate engagement and extend the lifetime value of their events.
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The key to being a great leader may be to stop thinking so much
Business Insider
All of us are guilty of getting caught up in too much thinking, too much analysis, too much data. By nature leaders tend to be over-thinkers, and we can become victims of staying too much in our head. A wise leader brings to bear not only knowledge but wisdom, and sometimes wisdom tells us not to think too much. Thinking is good, but when does too much mind become a hurdle?
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Use data to provide a personalized online experience
Avectra
Being a disruptor can pay off. Brands like Amazon, Netflix, Spotify and LinkedIn use data to provide a personalized experience to their users. In return, their users visit more often, stay on their sites longer and provide these companies the loyalty needed to make even more revenue.
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A lesson in quality from for-profit clubs
Associations Now
While most association memberships offer a broader set of benefits than for-profit retail member programs do, associations may be more similar than we think to for-profit membership programs, where flawless service quality is a must.
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From talk to action: What's holding us back?
The Demand Perspective
You cannot actually execute change through persuasion, plans and visions of cataclysmic change. Neither do you have to demolish structures or replace your entire staff to begin a shift to a new orientation. Changing behavior and practices in everyday routines is more powerful in changing an organization from the roots up than volumes of erudite reports.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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