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Essential information for the small association's board
Association Leadership Magazine
For most associations, the major goals for the year typically look something like this: Grow membership; improve member retention; improve member engagement in terms of event participation and/or product sales. Precise planning and information is required, though, to measure the impact of various efforts you undertake to achieve these goals.
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Social media marketing: So much more than just the technology
By Meagan Rockett
 It's exciting to see more and more associations recognizing the urgent need to build their presence on social media or to build up their existing profile. But too often, in the rush to embrace one of the hottest, most promising new tools in marketing and communications, organizations are asking the wrong questions, making poor choices and building social media campaigns that disappoint rather than delight.
CEO Recommended
Brought to you by the Fort Worth CVB
What it takes to be a real CEO
Fox Business
Never before in history have people been so divided about what it means to be a chief executive officer. As three letter acronyms go, CEO has got to be the most polarizing. Those disparate poles include: disdain, jealousy and respect.
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Why change? How relevant is your organization?
The Demand Perspective
Relevance, it turns out, is a recurring topic of discussion and writing in the association sphere and an ideal to aspire to. Yet the very fact that associations eagerly seek relevance is an indication of their precarious hold on relevance, and their proximity to irrelevance. It's like aspiring to be breathing.
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What's coming down the pike for learning
Tagoras
Given all the change and upheaval online and off, the future of learning may seem fuzzy. But talking with folks who live and breathe learning every day can provide some clarity. In interviews with representatives — mostly CEOs and other senior employees — of the learning management system companies profiled in the 2013 edition of Association Learning Management Systems report, 10 recurring subjects bubbled up.
5 ways to train yourself to be a great leader
Entrepreneur
There aren't many natural born leaders; most leaders take responsibility for training themselves to be effective. Whether you learn from the wisdom of others or get insights from personal experience, becoming a more effective leader is about what you do, not what you know. Here are five things you can do to train yourself to be a great leader.
Empathy, new value creation and the stakeholders of the future
Principled Innovation
For association leaders committed to building their organizations to thrive in the years ahead, empathy is anything but a threat. Empathy imbues the work of innovation with greater meaning, and surfaces richer insights into the best opportunities to co-create radical new value with passionate stakeholders. Along with serendipity and discovery, empathy is a critical driving force of association success in the years ahead, and now is the time for association leaders to capitalize on its extraordinary power.
Legal risks for associations in social media
Association Media & Publishing
Incorporating the use of social media and online networking sites into an association's larger communication, membership or marketing strategies raises a number of potential legal risks and liability issues for the association. Check out this list of legal issues to consider when using social networking sites to create, manage and sponsor content.
Missed last week's issue? See which articles your colleagues read most.
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