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Who killed strategic planning?
By Michael J. Berens
For some time now, strategic planning has been dying a slow death. Rapid acceleration in the rate of change and innovation along with instability in the global economy have made long-range forecasting obsolete. That may come as welcome news to many executives and managers who have long questioned the value of developing strategic plans. Still, it begs the question: Did strategic planning die of natural causes or was it the victim of abuse? Have organizations finally rid themselves of an outmoded ritual, or have they lost a valuable tool due to neglect?
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What will associations monetize in the future?
Midcourse Corrections
Associations offer more than education opportunities. They provide industry research, membership, certification and standards, networking and advocacy. And all of these services have been monetized in order to provide additional services for their members. Yet, today, many of these services have become commoditized. Others produce these products, often at higher quality, with value-adds, at lower costs or even free. So what will associations monetize in the future?
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CEO Recommended
Brought to you by the Fort Worth CVB
How to develop a succession plan in 6 steps
XYZ University
If you want to protect your organization’s future, you need a succession plan. With the flood of Baby Boomers retiring, succession planning now is critical to future success. Succession planning not only makes good business sense, it makes your organization sustainable. The following are six high-level steps to follow when it comes to succession planning.
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Got NDR (non-dues revenue)?
Association Adviser
When it comes to NDR, be careful watch you wish for. You just might get it. That’s why you should never stop asking your members, suppliers and stakeholders if you’re giving them what they really want.
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Increase engagement in your private online community: 6 things to share
Socious
Your private online community is only as good as the value it offers members. With as busy as your target audience is, your community has to offer them something of useful and exclusive value to capture their attention, especially among all the other competing forces in their online, work, and personal lives. For instance, if your organization’s private online community doesn’t have anything different to offer than your company’s Facebook page or LinkedIn feed, what would motivate your customers or members to take the extra step of becoming active within your online community? That’s why you need to establish a distinct value proposition for your private online community.
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5 steps to building a membership loyalty program
Membership Marketing Blog
A huge percentage of companies have incorporated loyalty programs as a core component in their marketing efforts including airlines offering free tickets, hotels offering free stays and grocery stores offering discounted gasoline. In a diverse membership, a loyalty program helps define who these most valuable members are and encourages behaviors that lead to greater value from those less engaged.
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7 ways to capture the energy of a new member
MemberClicks
When new members join they’re super enthusiastic, excited, and gung-ho to launch their careers, and your association along with it. But after a few months the novelty has worn off and the member misses an event or two, then the engagement just drops off. Don’t you wish you could bottle that energy from the first few weeks of membership? Maybe you can! Try the following seven tips and see if you can carry that energy longer.
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Planners beware: Be on the lookout for room block pirates
Associations Now
Unofficial housing companies use various tactics to woo meeting attendees to book outside the official room block, causing associations to pay costly attrition fees. What are associations and the broader meetings industry doing to combat these poachers?
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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