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Does one-size membership work in a custom-tailored world?
Avectra
We complain about cable companies, but they have more subscription options than associations have membership options. When you join an association, you usually have one option for membership that's defined by your place within an industry or profession: industry professional, vendor or student. If you belong to an association, think about your membership. Does it completely fit you? Are you taking advantage of all the benefits offered? Don't you wish you could choose a membership plan that better reflected your behavior and needs?
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5 reasons associations should allow ads in their media
Association Adviser
If your association doesn't allow advertising in its media, you're missing out on a valuable exchange of revenue and ideas. Selling products is only one purpose of advertising. Here are five reasons why associations should allow ads in their media.
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CEO Recommended
Brought to you by the Fort Worth CVB
5 things leaders are thinking, but not talking about
Forbes
Many leaders don't act like leaders. They define themselves more by their job title and job description, rather than the required courage, resiliency and determination to continually renew and reinvent themselves — while at the same time having their team’s best interests at heart. Leadership is a marathon, not a sprint. Leaders must remain focused on those things that impact their ability to lead most efficiently and effectively. Those that only pay attention to the immediate short-term results are the ones that miss-out on the longer-term, more sustainable opportunities.
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Why associations are behind the 8-ball on value, engagement and
sustainable growth

The Demand Perspective
Despite their best efforts to the contrary, associations are becoming increasingly irrelevant to their members and are extremely vulnerable to their growing competition. The trends in membership decline and stagnation reflect the deeper challenges associations are facing with regard to value, engagement and relevance. Based on associations' own perceptions, the traditional value propositions and products associations continue to build their existence around do not appear to be either attracting or engaging significant — or sustainable — numbers of members.
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

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Why should anyone join your association?
MemberClicks
The benefits seem so obvious to you and your members, but sometimes it's a surprisingly tough sell to potential new members as to why they should commit the time and money to your association.
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The case for opening your social network to nonmembers
Associations Now
After the rise of social networks Facebook and LinkedIn several years ago, it didn't take long for associations to see the potential in converting their traditional directories and listservers into more robust platforms for member engagement and interaction — and, of course, the potential for boosting the appeal of their member-benefits packages. Today, a private online social networking platform is a common members-only benefit at associations. They've even given rise to a new association job title, "community manager," which didn't exist just a few years ago. But, if you ask Roy Snell, most associations are getting these new social networking platforms dead wrong.
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Why clearly communicating purpose is the most important leadership skill
Fast Company
There are so many characteristics of great leaders. Different circumstances demand different leadership styles. But if those you lead don’t understand what you believe in, what your goals are, and what you personally are willing to do to help get there, they will never be able to maximize their collective potential.
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Direct mail remains a productive channel for membership marketing
Membership Marketing Blog
Organizations that used direct mail in renewal efforts were more likely to have renewal rates of over 80 percent, have increased membership in the past year, and have increased or maintained their renewal rates. Additionally associations with 20,000 or more members affirmed that direct mail was the most effective marketing channel for membership recruitment.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Essential information for the small association's board (Association Leadership Magazine)
What's coming down the pike for learning (Tagoras)
Social media marketing: So much more than just the technology (By Meagan Rockett)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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