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Mobile-friendly design: No longer a nice-to-have
Associations Now
Google’s decision to rejigger its search engine to favor mobile-friendly sites simply codifies something that should be obvious by now. Not that it doesn’t make it any less painful for those with massive legacies to convert over. Read on for some mobile web design considerations.
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Why event planners need problems more than solutions
Event Manager Blog
Event professionals are problem-solvers at heart. However, when it comes to event creation and marketing, we tend to talk a lot more about solutions than we do about problems. In this article we explore how problems are a lot more interesting than solutions and how you can use them to attract a larger audience.
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CEO Recommended
Brought to you by the Fort Worth CVB
Building tomorrow's leaders needs a fresh approach to leadership
Forbes
Today’s leaders face challenges their forebears never had. Not only ongoing economic uncertainty, but an increasingly complex global marketplace with a growing millennial workforce that demands a new style of leadership. It’s a brave new world for today’s leaders, which is why there’s no time to waste developing tomorrow’s.
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Make your exhibitor marketing campaign a success
Association Adviser
When thinking about marketing events, many associations focus the majority of their time and efforts on attendee marketing. After all, registration fees make up a significant slice of many associations’ non-dues revenue pie. However, if your event or workshop includes a trade show floor, exhibitor marketing should be in your event plans from the start.
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Advancing association meetings via brain science
Event Garde
Learning is now characterized by not only the acquisition of knowledge or skills, but by the retention and application of knowledge or skills in the work setting. By the way, your association scores extra points when it clearly describes the business measures that will change or improve as a result of an education program or if a specific return on investment can be attributed to its implementation. If you understand how the brain learns and functions, you can greatly improve the retention and application of new information. Ultimately, this drives attendee value and influences member loyalty.
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11 ways to recycle your association's content
MemberClicks
If you’re running low on content, it might be you’re not getting enough mileage out of your existing material. Never, ever write a blog post, host a webinar, or create a presentation only to post it and forget it. Everything you produce should have more than one life.
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Why have a strategic plan?
By Lou Figueroa
Two years ago, while starting a foundation, I was asked: "Do you have a strategic plan?" At the time, I wasn't sure why I needed one, but today it makes more sense than ever. Many people have the desire to lead an organization but have little or no idea how to create a roadmap for success. The strategic plan is an important part of that process. Identifying the purpose of the organization is where you'll want to start.
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  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.
 


Peer-review scandals shake up scholarly journal community
By Cait Harrison
Call it a new form of academic cheating. Peer reviews for scholarly journals have come under the spotlight lately — and the future isn't looking so bright. U.K.-based publisher BioMed Central recently retracted 43 scientific and medical articles because of peer reviews written by people who forged scientists' names. These instances of research fraud are rare, but they're becoming more common with an increase in technology as well as pressure on scholars to get published. What can journals do to prevent the chance of something like this happening again?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Spring cleaning ideas for membership pros (Associations Now)
Boost non-dues revenue through Instagram (Association Adviser)
How to attract and engage millennial attendees for your event (Event Manager Blog)

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Colby Horton, Vice President of Publishing, 469.420.2601
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