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10 steps forward-thinking associations are taking
By Maria Huntley
Recently, a client asked if I could talk to their leadership team about "growing professional associations in the 21st century." It was a group of dedicated volunteer leaders who desperately wanted to figure out how to grow their association. They had limited tools and resources, and the reality was that they were barely staying afloat in their current state. I decided that first I was going to focus on helping them get in a productive mind frame. Associations have the opportunity to thrive in a changing environment — if they are willing to change.
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Build a year-round conference community with content
Avectra
Imagine transforming your annual conference into a year-round experience. Instead of only occupying a few days in your audience’s life, your conference compels their attention and participation throughout the year. By building a community around conference-related content, attendees, sponsors and exhibitors can deepen the relationships kindled during the few days on site. As conversations and learning continue, their conference ROI increases.
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CEO Recommended
Brought to you by the Fort Worth CVB
To create change, leadership is more important than authority
Harvard Business Review Blog Network
Aspiring junior executives dream of climbing the ladder to gain more authority. Then they can make things happen and create the change that they believe in. Senior executives, on the other hand, are often frustrated by how little power they actually have. The problem is that, while authority can compel action, it does little to inspire belief. It’s not enough to get people to do what you want, they also have to want what you want — or any change is bound to be short lived.
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Advocacy and mission: Are you telling the story?
By Bob Fitch
When you take the time to serve as a volunteer on the board of an association or any nonprofit, you're demonstrating commitment and a belief in the cause. In fact, you're demonstrating a passion for the mission of the organization. Too often, board members think their job is to show up for the monthly or quarterly board meeting, listen to some reports, make some decisions and go home. But your job doesn't end when the chairman gavels the meeting to adjournment.
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Seeking new members through affiliate marketing
Associations Now
Launching a brand-new, national membership organization is no easy task, especially if the goal you’ve set for yourself from the start is 1 million members. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level.
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How to lead in a meeting when you're not the leader
Forbes
If you view meetings as a necessary evil to suffer through, you might be missing out on the ideal setting to showcase your leadership skills. To be recognized as an up-and-coming leader, you’ll need to provide evidence that you’re capable of delivering much more than your job description asks for. Speaking up and contributing in meetings can be your best opportunity to shift others’ perception of you: from tactician to strategist, from task achiever to change-agent, and from doer to leader. With your teammates, management, and occasionally, key senior leaders in the room, meetings are a tailor-made platform for you to shape how others in your organization perceive you.
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How to handle sponsors for your association event
MemberClicks
At your association events, especially the bigger ones, sponsors can be both a blessing and a curse. The pros include physical and financial help with the event. The cons could include diverted attention from the real event and your members feeling like they’re being marketed to at an event they’ve already paid for. There is a way to put on an amazing event that everyone will love, from your members to your sponsors. Here’s how.
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How to gain strategic insight from digital metrics
Association Adviser
Few topics give association executives more fits than choosing metrics — the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. The great majority of digital metrics put a number on tactical results — the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, liking, checking-in, and friending, connecting or following. But where is the strategic insight?
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Colby Horton, Vice President of Publishing, 469.420.2601
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