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Association Leadership Briefings
 
 
33 simple ways to build member loyalty
ASAE    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Associations are in the business of building community and earning loyalty. A small gesture can go a long way toward both. Try out these 33 simple ideas for showing your members what they mean to you. More



Talking to members counts as research, too
The Hourglass Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Acting with a knowledge of what your members need and want is important to innovation. Gathering endless data or, as is more often the case, expending tremendous resources in the pursuit of what turns out to be very little data, is an impediment. More

The right to management competence
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In virtually all organizations we know, the right to have formal expectations of others flows only downward, just like formal authority. But people have a right to competent management. This is not a new idea. Even in Roman times it was said that every soldier had a right to competent command. In the same way, your people can and should expect you to be an able boss. More

Youtube introduces live streaming for events
Event Manager Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
A fact the wide majority of event professionals ignore is that Youtube is the second-largest search engine in the world. In a long-awaited move, Youtube has introduced a live streaming service, specifically designed for events. How is it going to impact your event? More



SEO: No home runs here, just a whole lot of tee ball
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From a marketing and communications standpoint, there is perhaps nothing more important than ensuring your association is at or near the top of the list of search results when people are searching on terms relevant to your industry, profession or interest. To successfully get to and stay at the top of search results requires the cooperation of anyone who has direct access to put things on your site to use the right terms and build pages in the right way. It sounds easy and simple, but it takes amazing discipline to pull it off. More

Conference audiences expect these things
Midcourse Corrections    Share    Share on
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Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today's audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be entertained while having fun. More

It's time to think beyond the tradeshow booth
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tradeshow success is no longer defined by having the biggest booth or the best tchotchkes. If you look beyond traditional exhibit-hall formats, you can create an experience that will keep potential clients coming back for more. More

10 mistakes every leader should make (and learn from) before they die
Great Leadership    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's been proven over and over again that leadership development is all about experience. We learn from job changes, stretch assignments, other people and other more formal ways like courses, books, blogs, etc. It's the experiences that are the hardest — the developmental challenges — that we can learn the most from. More
 
 

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