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Retired members: Tough to serve, too many to ignore
Associations Now
There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking.
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How your association can use video to engage members
Association Adviser
It’s all about video now. There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit you offer.
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CEO Recommended
Brought to you by the Fort Worth CVB
3 things your association needs to STOP doing to thrive
Principled Innovation
The central imperative for 21st century association decision-makers is to build their organizations to thrive. If you’re serious about taking action on this imperative, then it’s high time to create the necessary conditions for moving the work forward by ending three orthodox mindsets that still exist within the vast majority of associations.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
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5 tips to help your members master association networking
MemberClicks
Networking. It’s one of your organization’s most valuable offerings. But while some of your members might be stellar networkers, others, such as your younger, less experienced members, might not know how to capitalize on this offering. If your members don’t see the value in networking, they’re likely to leave your organization over time. So to help these emerging professionals make the most out of your association’s networking opportunities, try passing along these five tips.
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Free webinar: Social media without wasting your time
MultiView
The age of social media experimentation is over, and this resource-gobbling activity needs to pull its own weight. So how do you really engage members and other stakeholders — without wasting your time? How can you generate "content" that demonstrates value, particularly when the competition is "free"? Most importantly, how can you protect against identity theft, brand hijacking and other risks? Join us on Thursday, May 14 at noon ET as author and social media expert Randall Craig shares practical advice and insight in a tight, content-focused free webinar.
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Little habits that hurt association credibility
Smooth the Path
We hold our place in conversations with filler words which act as a bridge between coherent thoughts. Most commonly these words are “ah,” “um,” “er,” and “so, you know.” We slide in filler words to indicate to others that we’re still talking. If people use filler words in their communications do organizations use the equivalent of filler words in their marketing messaging? What little signals are associations unintentionally sending that make them less credible and trustworthy?
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How to write your next piece of content (infographic)
SocialFish
In writing, process is necessary because you need a kind of road map to get you to where you need to be. Use these 12 steps from Ann Handley’s “Everybody Writes” to take your writing from a discombobulated mess to a coherent, useful piece of content that engages audiences.
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PRODUCT SHOWCASE
  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.
 


The ultimate guide to launching an online community
Socious
If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization’s strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment’s success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated.
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Colby Horton, Vice President of Publishing, 469.420.2601
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