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Home   About   Contact Us    Join Now May 9, 2011
Association Leadership Briefings
Advocacy partnerships that work
ASAE    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Small associations with tight budgets often struggle to get their voices heard by legislators, so partnerships are critical. Here's how a number of organizations worked together to amplify a shared message, even when their core goals are different. More

We can't agree to disagree
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most of us generally avoid conflict. After all, who can remember getting a performance review saying, "You rock at conflict!" Instead, we reward getting along and being good corporate citizens, and we hope that disagreements will resolve themselves. But hope is not a strategy. Because most of us are bad at dealing with conflict, we're also bad at fostering what must, in a successful business, come through conflict — and that's alignment. More

Exhibition planners struggle with social media marketing
MeetingsNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Strategic use of social media and market research are the major marketing concerns facing association meeting planners and exhibition organizers in gaining attendees, according to a survey conducted for the Attendee Acquisition Roundtable. Ironically, they are two functions that most trade show organizers do not outsource. More

In the face of strong headwinds, learn to tack
Management Excellence    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you've ever sailed, you know that the only way to succeed against a headwind is to turn the bow of a boat through the wind and move in a zigzag pattern towards your ultimate destination. This maneuver is called tacking, and it is repeated frequently, requiring constant adjustments and careful monitoring of wind and sail angle to ensure forward progress without wasting precious time and energy. The best leaders tack frequently without losing sight of the destination. More

Would you like fries with that booth?
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Attendees are changing the way they plan and consume trade shows. If you're still using static PDF floor plans and exhibitor listings, you're missing out on the opportunity to upsell — and to connect buyers and sellers. According to research conducted by Center for Exhibition Industry Research, nearly 75 percent of professionals 40 years old and under create a must-see list of exhibitors before coming to a trade show. That staggering percentage has opportunity — and win/win/win — written all over it. More

Why private social networks for associations aren't about networking
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations, and the false promises of "someday your members will participate" that certain private social network providers employ, make this failure a slow, embarrassing process visible both inside and outside the association. More

The real test of employee engagement
Management Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We hear all the time about employee engagement and how it's measured. Terms like "discretionary mindshare," "active engagement" and others get bandied about like they actually mean something. Finally, though, there's a simple metric that reveals what employers and employees alike need to know. More

For Congress, fundraising can never begin too early
The Texas Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the last congressional campaign barely over, another has already begun and candidates in Texas are not wasting any time. Members of Congress from Texas — and potential candidates for those offices — have raised more than $9 million in the first quarter of this year in advance of the 2012 federal elections, campaign records show. More

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