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3 tactics to build up your association's word of mouth strategy
Time and time again, word of mouth marketing has proven itself to be the most valuable form of marketing. It’s the one that people trust above all others and the one that’s likely to drive the most growth within an organization. That being said, generating word of mouth marketing is no easy task, and if you’ve ever been in a position of leadership, you can likely attest to that. So if your association needs help building up its word of mouth marketing strategy, take a look at these three tactics.
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4 tips for crowd sourcing conference content
Event Manager Blog
The post baby boomer generation – GenerationBuzz (X, Y and millennials) – are living in a world where experiences have to be relevant to their world-view construct. Consuming experiences in an experience based economy demands new approaches. The notion of broadcast style keynotes and panel discussions, where predetermined content is ‘pushed’ to conference audiences still has some relevance (as long as the keynote or panel discussion is on point). However, GenerationBuzz is looking for something more than engagement – participation.
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CEO Recommended
Brought to you by the Fort Worth CVB
The rise of the CEO support group
With great power comes great insecurity. More than any other fear, modern CEOs are stricken by “impostor syndrome,” according to a recent survey published by Harvard Business Review. They fret that they don’t know what they’re doing and the world will find out.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

Who votes on your board? Ex officio directors losing favor
By Robert C. Harris
When the society's board meeting was called to order, a representative of the college's Office of the Dean attended. According to the organization's bylaws, the dean was an "ex officio" member. The rationale was that it would be good to exchange information with important stakeholders. Regrettably, the dean seldom showed up, preferring to send a staff person who would report and then sit through the meeting. It is a common misconception to believe ex officio directors do not have a vote.
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Looking for similar articles? Search here, keyword BOARDS.

20 reasons to book within the official group block
Event Garde
With unprecedented access to vacation rentals through websites like airbnb and VRBO, as well as the availability of discount hotel stays through websites like Priceline and Orbitz, it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions. A quick survey of industry professionals via ASAE’s Collaborate turned up the following 20 reasons for booking within the official group block. Consider customizing this list and sharing it with your members and attendees.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
7800 Alpha Road, Dallas, TX 75240 • 972-233-7600

Members win when chapters and associations get along
Associations Now
When politicians bicker and fail to legislate, who gets left behind? Citizens. Or, when parents argue and fight, who feels the negative effects? Kids. And when an association and its affiliated chapter organizations clash, who misses out on the best possible value? Yep, members.
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  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.

The most defining shift you'll ever make: From products to solutions
The Demand Networks
To shift from a product to a solutions orientation, you don’t have to demolish your existing product lines or jump into large-scale ventures. You just need to think of your value from a different angle. Instead of, “how can we market and sell them?” think in terms of, “which of these add up to the kind of solution members need?” or “would our customers get better outcomes from this product if we added technical support or strategic advice?” Here are six strategies for increasing value and revenue by converting products into solutions.
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Free webinar: Social media without wasting your time
The age of social media experimentation is over, and this resource-gobbling activity needs to pull its own weight. So how do you really engage members and other stakeholders — without wasting your time? How can you generate "content" that demonstrates value, particularly when the competition is "free"? Most importantly, how can you protect against identity theft, brand hijacking and other risks? Join us on Thursday, May 14 at noon ET as author and social media expert Randall Craig shares practical advice and insight in a tight, content-focused free webinar.
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Missed last week's issue? See which articles your colleagues read most.

    Retired members: Tough to serve, too many to ignore (Associations Now)
How your association can use video to engage members (Association Adviser)
3 things your association needs to STOP doing to thrive (Principled Innovation)

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Colby Horton, Vice President of Publishing, 469.420.2601
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