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Back to basics: Education programs
Event Garde
According to Ralph J. Nappi, CAE, and Deborah B. Vieder, “The very purpose of an association — enabling people to achieve common goals, meet common needs, and solve problems — is realized by sharing information, networking or joining together for a common good. In many associations, education programs help achieve these goals.” So, what truly is the purpose of education? If you’re not currently asking it each and every time you plan a program — whether new, recurring or inherited — you’re doing both yourself and your organization a tremendous disservice.
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5 ways to make your show attendees smarter
By Trace Cohen
Knowledge is power. We all know this phrase, but many do not know how to utilize it — especially at a trade show where it is important to know all that is going on around you. As representatives of the industry, exhibitors must be aware of all new things so they can make intelligent decisions for their companies. Sometimes it can be overwhelming, but it just depends on how information is presented through marketing initiatives, such as social media, content marketing, mobile, seminars and booths. So here are five ways you can help support all of your exhibitors while making everyone else smarter in the process.
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CEO Recommended
Brought to you by the Fort Worth CVB
How to master the fine art of small talk
Fast Company
Small talk gets a bad reputation. To avoid this allegedly meaningless drivel, people skip networking events. Or, they attend, but talk to the three people they already know. This is shortsighted, says Debra Fine, author of The Fine Art of Small Talk. “Small talk is the appetizer for any relationship,” she says, and people like to do business with those with whom they’ve established common ground. Here’s how to do small talk better.
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3 myths that kill strategic planning
Harvard Business Review Blog Network
In its simplest form, strategic thinking is about deciding on which opportunities to focus your time, people, and money, and which opportunities to starve. At the highest level, this usually means deciding to sell off one company in order to buy another one. More often it simply means deciding to move some initiatives to the back burner in order to concentrate the bulk of your resources in a single key area. Sounds simple enough. Yet, three pervasive myths continue to make strategic thinking an elusive skill set in today’s organizations.
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Looking for similar articles? Search here, keyword PLANNING.


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  A Perfect Pick for Meetings

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Show your exhibitors how much you appreciate them
Associations Now
Associations sometimes spend more time worrying about their meeting attendees than their exhibitors. But some are starting to realize that offering additional benefits to exhibitors can lead to not only greater loyalty but also higher non-dues revenue and engagement that extends beyond the meeting.
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Making conference connections
Association Adviser
Networking and education. If you were to ask your members why they attend your association events — and possibly why they are members of your association in the first place — those benefits would likely be the top two. While most associations have the educational component down-pat, the networking aspect is a little less tangible. How intentional are you about facilitating the connections your members want?
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Lead from the top: 5 core responsibilities of a CEO
Entrepreneur
What are the responsibilities of a CEO? This is something everyone at a company from an entry-level employee to the chief executive should know. After all, understanding what is required of a CEO helps him or her set the stage for the success of the enterprise It also helps employees better understand what the CEO is trying to accomplish, how they can be in support and what they should aspire to accomplish. CEOs have five key responsibilities, no matter the company's size, industry or geography. Only the chief executive — who has a holistic view of the firm — can take on these duties.
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Do you consider yourself an expert?
By Maria Huntley
By definition, being an expert isn't something that happens overnight. It is a goal toward which individuals must work and gain overtime through experience, professional development and commitment. The industry of association management offers a huge variety of opportunities for individuals to be experts. Meeting planning, accounting, graphic design, data management and marketing — our industry needs all of these experts. We also need people who consider themselves experts in association management.
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