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3 ways to get members to read your marketing communications
SocialFish
Of all the emails that come into your inbox every day how many do you actually read? How much of your junk mail do you actually read? There’s a constant feed of social media posts flooding your accounts. How many do you think you catch? Probably just a fraction. A quick scan of all those unread messages tells you they don’t apply to you. Same with your members — they think much of what you send to them does not apply to them. But this stuff does apply to them, you say! That means your messages are not hitting the mark. Here’s why your members may not be responding to your marketing communications.
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What we're scoring when we're scoring engagement
Associations Now
In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data. A tool for tracking and measuring member engagement can be valuable for any association — if you can decide what “engagement” actually means to you, first.
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Brought to you by the Fort Worth CVB
How boards can innovate
Bloomberg
Governing boards might seem like the last place for innovation. They are, after all, the company’s steadfast guidance system, charged with keeping an even keel in rough waters. Corporate directors are the flywheel, the preserver of tradition. All that is true, or least should be so, but companies are also forever having to reinvent themselves, and boards ought to be at the forefront of those transformations, not rearguard or resistant.
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Membership growth helps increase all association products and services
Membership Marketing Blog
The famous quote from John F. Kennedy, “A rising tide lifts all boats,” certainly applies to membership. In the upcoming Membership Marketing Benchmarking Report, authors cross-tabulated organizations that reported an increase in membership numbers to the outcomes that they were experiencing in other areas of the association. When they compared associations who saw a decrease or no change in membership over the past year to associations reporting growth in membership, they saw associations with increasing membership reporting better performance in many categories.
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Association execs more likely to invest in tools and tech than in more staff
Association Adviser
For most association leaders, wearing multiple hats and “doing more with less” is part of their DNA. But suppose you received a large and unexpected bump in your annual budget for communications and technology. Ever thought about how you would spend that windfall? Here’s what your peers told us and the results may surprise you.
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PRODUCT SHOWCASE
  A Perfect Pick for Meetings

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Networking mistakes for association pros to avoid
MemberClicks
If you ask an association leader to list his or her strengths, “networking” would probably be near the top, and for good reason! Association leaders work with a lot of people and have to delegate tasks, wrangle volunteers, and head up programs. Those networking connections are incredibly valuable to association leaders to accomplish all those tasks. But there are some pretty common mistakes that can strike even the savviest networker.
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Help leaders be less useless at strategy
Harvard Business Review Blog Network
At some point in the formulation of a strategy, its creator must review his or her work with the leader, either by choice or by procedure. This approach to strategy review has the unfortunate effect of rendering the leader in the review position almost useless. If they give the gold star, they have added absolutely nothing of substance to the strategy. And, even if they offer reservations and feedback, the timing of the conversations renders those all but useless too. As W. Edwards Deming taught the production world, inspecting outputs at the end of the production line is the most ineffective way to improve quality.
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Looking for similar articles? Search here, keyword STRATEGY.




8 tips for staying safe at conventions
By Lou Figueroa
Conventions are a great place to learn and relax, but we often head to conferences in unfamiliar towns. We get a false sense of security because we feel safe with a large group of other attendees.
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How to foster leadership on all levels
Entrepreneur
Many companies center around one leader or visionary. But is that almost the smartest move? While a passionate, reliable and knowledgeable CEO or founder is necessary, some businesses overlook the importance of nurturing mid-level leadership. Whether this means investing in management training for mid-level employees or assigning a group leader for an internship program, fostering a culture of leadership throughout all levels of an organization can be the key to creating happy employees and a stable company.
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