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Story time: Member engagement gone awry
Associations Now
There’s an old adage in journalism that says “everyone has a story to tell.” The lesson for writers: With a little effort, compassion, and the right questions, a good reporter can find a compelling story in anyone. Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association.
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Don't get stuck in mud: Help your board develop a sense of urgency
By William D. Pawlucy
How many times do we feel like we are stuck driving through mud in our organizations, waiting for a key decision to be made on a sensitive or urgent issue? Our board members are brilliant and serve the organization because they are subject-matter experts and are committed and passionate around the mission of the organization. At the same time, board members have full-time jobs and other obligations. They can only dedicate a small amount of time to the organization. How do we use that precious amount of time efficiently and effectively?
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CEO Recommended
Brought to you by the Fort Worth CVB
The downside to being a leadership junkie
A river is powerful, yet confined to its banks; its course is locked and because of its directed nature, you can generate power off of its stream. On the other hand, a flood is an uncontrollable wall of water that ultimately will destroy everything in its path. Chasing every flashy idea can destroy your discipline and momentum you have with current goals.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

How to lead true engagement
The Demand Perspective
You don’t engage in something because you were impressed by the announcement or were persuaded by relentless marketing, do you? Not deeply anyway. Not in the way that would compel you to commit time and resources and convert from passive observer to enthusiastic champion. “Engaging” then means that you are able to discern what truly matters to your members/customers and provide value that is indispensable to its success.
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10 key copyright issues and pitfalls every nonprofit should know
For many nonprofits, copyright is the often lesser-known intellectual property (IP) relative to trademark. If you use the terms trademark and copyright interchangeably, you are not alone. Read on for some useful copyright tips.
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Applying customer service fundamentals to association membership
Think about the businesses you frequent: Why do you do so? Do they offer something you can’t get elsewhere? Do they make you feel good, welcomed, satisfied? In order to provide extraordinary value to your members and improve retention, you must offer something they can’t get elsewhere. Cornering the market on a service or an experience guarantees renewals, but if that’s not a possibility, improving your customer service can do wonders for member retention and recruitment.
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3 e-learning myths it's time to put to bed
Event Garde
With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. It has become a fact of life for learners of all ages, and particularly for those who are coming up through the K-12 and higher education systems – in other words, future association members and lifelong learning customers. In spite of this shift, there is often still reluctance on the part of organizations to fully embrace e-learning and promote it as a flagship offering. There are three key myths at the root of this reluctance, and it is past time to dispel each of them once and for all.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
7800 Alpha Road, Dallas, TX 75240 • 972-233-7600

5 cool tools for small-staff associations
In today’s increasingly digital world, it’s easy for big guys to roll with changes like Google’s recent “mobilegeddon” algorithm change, Facebook’s ever-increasing organic reach issue that basically requires an ad budget and expertise in Facebook ads, social media platforms’ constant tweaks to image sizes or layout, etc. Larger organizations have plenty of resources to help mitigate things like these, while small-staff associations have to be MacGyver in order to keep up. Here are a few resources that can help.
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  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.

Missed last week's issue? See which articles your colleagues read most.

    Is it time for an event sponsorships makeover? (Association Adviser)
5 event planner cliches that are no longer true (Event Manager Blog)
Conference WOW moments require perpetual reinvention (Midcourse Corrections)

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Colby Horton, Vice President of Publishing, 469.420.2601
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