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How to get to the heart of what your members really want
The Demand Perspective
Somewhere along the way, we forgot that customers are human beings and feel, think and behave along the same patterns and values as those we know personally. In spite of claims to the contrary, we simply don't "know" our customers through their answers to narrow questions that we devise or snapshots in time from 60,000 feet in the air, like survey data or environmental scanning.
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Spend a day in the life of a member
Avectra
Spending time with a member on their turf is the best way to understand their motivations, needs and challenges. And in some cases, you can also learn about their employees' and customers' needs too. This knowledge will help you make decisions about market research, programs and content.
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CEO Recommended
Brought to you by the Fort Worth CVB
Membership strategy: Are you doing all that you can for members?
XYZ University
Just about every association executive is always looking for a better way to sustain and increase their engagement with their members, potential members and the community at large. The bigger and newer the tool, the better in their opinion. But just because it is newer, doesn't necessarily mean it's better for your community specifically.
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How to lead when you're not in power
Harvard Business Review Blog Network
For all of the books written on leadership, individuals (millions) who have participated in leadership seminars and dollars (billions) invested in leadership development, too many leadership experts still fail to distinguish between the practice of leadership and the exercise of bureaucratic power.
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail and Beaver Creek, offers a wide array of venues, superior guest service and team building opportunities. Our villages offer condominiums, lodges and convention hotels that allow groups up to 2,000. With airservice from across the country, getting here is easy through Eagle County Airport.
 


How to boost your conference from good to great
By Suzanne Mason
Members of professional associations attend annual conferences to celebrate and collaborate with their peers in the industry. After a few years, event planners may hear things from members such as; "You did this last year," or "It's the same thing every year, why should I keep attending?" While those are good questions, why not instead ask what can an organization do to keep their members interested from year to year at annual conferences?
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Private online communities: 7 tips for writing to increase engagement
Socious
When you begin researching how to build an online community for your customers, prospects, members or partners, one of the first things that you'll notice is that it is a complex process. If you had that reaction, it's OK. That is actually a good response given the number of signals you have to read and the levers you have available to pull, never mind setting a strategy that meets the needs of both your organization and your target audience.
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PRODUCT SHOWCASE
  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at www.imis.com/tsae.
 


What does member mean to you?
Associations Now
The future of association membership models is a question of both business philosophy and language. We pack a lot of meaning into one little word. Like any profession, association management has a common language. We all use words like board, volunteer, meeting, chapter, and so on, and we all roughly understand each other. But the word member seems to mean a lot of different things to a lot of different people.
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6 reasons leaders make bad decisions
Forbes
Employees are growing noticeably more frustrated with their leaders. Employees want their leaders to have their backs and listen to their concerns; to provide clarity of purpose and performance expectations; and to chart a road map for the future. They expect leadership from their leaders—but instead many employees are finding themselves being led by people that lack focus and vision, mismanage resources, and get caught up in corporate politics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Association membership model: Why can't we be friends? (Avectra)
What your association members really want (MemberClicks)
What associations need to know about technology (Association Adviser)

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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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