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Home   About   Contact Us    Join Now June. 6, 2011
Association Leadership Briefings
Smart steps for online continuing education
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bringing continuing education online is a big undertaking. The dizzying array of technological options can be daunting. Professionals can meet ongoing learning requirements at their convenience from wherever they happen to be, but taking advantage of technology often requires you to speak the language, which doesn't always translate easily for associations. There are a variety of points to consider as you assess your online CE technology options. More

The association leaders' membership aberration
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Moms walk their young children to preschool, hug their children and say, "I love you; have fun." The children enter the classroom and begin to play. Mom lingers for a moment and then turns to begin the rest of her day. At the end of the school day, the children see their moms waiting for them. Some of those children might think mom has been outside all day waiting just for them. It comes as a surprise to learn what all of us learned: Our parents have lives apart from us. None of us has exclusive claim to others. Yet, many nonprofit CEOs, directors and boards want to believe that members are theirs alone. More

Digital vs. in-person relationships
The Hourglass Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail
The social layer of our society is becoming increasingly digital — there's no denying that. This shift in our society is having and will continue to have a significant impact on membership-based associations. Association leaders — especially those of associations who put pay-to-play access to relationships at the heart of their value proposition — should not lose sight of the value face-to-face relationships have and will continue to have in the future. More

Collaboration is a team sport, and you need to warm up
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are barriers to collaboration, many of which exist even before somebody arrives for their first day of work. In the U.S., our education system is largely focused on individual efforts, and teamwork is not actively taught in the classroom, even at the graduate level. So collaboration is not necessarily a "natural" leaning. We have been educated out of collaborative habits. More

The 'chicken or the egg' model for online community success
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At an association, your online community is one of the central pillars of your member benefit package. Your online community can only be a benefit to your members or customers if a large percentage of your audience uses, participates in and contributes to your community. Yet, people need to see it as a benefit of membership so that they will use it. More

Unfinished business, and then some for legislature
The Texas Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail
Texas lawmakers are back for a special session that started the day after their 140-day regular session. That's something like sprinting to the finish of a long race and having your coach yell, just as you break the tape, "One more lap." It's not like they've got a bunch of easy issues to settle, either. More

How to simplify decision-making
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Decision-making seems so complex, especially in the business setting. There are two key inputs to any important decision: the "what is" and the "what should be." The "what is" are the facts, the basic foundation of what you need to make an informed decision. With the facts and truth in hand, we need to come to grips with the driving force behind the "what should be," which is quite simply purpose. Purpose sits at the intersection of strategy and core values. More

Ready, set, SEO
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Strong search engine optimization for your association's website could mean the difference between getting found and getting lost. Most associations "want to attract the attention of people who may become members, but at the same time a lot of them have a public mission, too, so it's important to them that they make high-quality content available — and findable — that educates and informs about whatever their topic of choice may be, and SEO is critical for that," says Thad Lurie, director of strategic technology services at the American Wind Energy Association. More

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