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Asking different questions
Principled Innovation
Instead of trying to figure out how to extend the life of the existing paradigm, association leaders need to focus their attention on shaping the next one, specifically by building adaptive and resilient business models that do not depend on membership.
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Get more from member surveys
By Michael J. Berens
In the days before Survey Monkey and Zoomerang provided cheap, easy-to-use turnkey services, member surveys were costly, complicated affairs, requiring the talents of skilled survey writers and data analysts. Today, with so many tools available through apps, blogs, e-newsletters and social networking platforms, anyone can be a pollster. As a result, member polls have proliferated, covering everything from critical policy issues to conference name badge preferences. With so much input, associations should have a deeper understanding of their members — but do they?
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CEO Recommended
Brought to you by the Fort Worth CVB
17 education and learning trends that will affect your organization this year
Midcourse Corrections
If organizations don't take the time, spend the money and learn how to build world-class learning programs both for their customers and their employees, they will not be able to compete or lead their stakeholders into the future. Learning investments are more important now than ever. Here are 17 education and learning trends that many organizations are adopting this year. These trends are disrupting most traditional education programs.
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Base membership on value, not cost
XYZ University
This is not business as usual. Even if your association has been using cost-plus pricing for years, as interest in joining associations declines, pricing structures need to change. Pricing needs to be based on a willingness to pay.
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail and Beaver Creek, offers a wide array of venues, superior guest service and team building opportunities. Our villages offer condominiums, lodges and convention hotels that allow groups up to 2,000. With airservice from across the country, getting here is easy through Eagle County Airport.
 


Does your organization have what it takes to engage members?
The Demand Perspective
How motivated is your organization to take a tough look at its capabilities and gaps, and do what it takes to engage its members/customers on the terms and issues that matter to them? Here are four fundamental gaps in associations' ability to engage, develop, retain and grow its membership/customer base.
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Tradeshow design creates connections
Associations Now
Some of the most successful companies use design to develop deeper relationships with their consumers. Learn why doing the same at your next meeting or expo could result in your most loyal attendees yet.
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Why leaders' thinking is often wrong
Gallup Business Journal
We like to think the decisions we make are good ones, based on solid reasoning. And when you're in charge of a function or selecting leaders for a company, you need to believe that. Second-guessing every judgment can lead to paralysis. And in a state like that, nothing gets done. Yet research into decision making shows that everyone is prey to serious cognitive flaws.
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PRODUCT SHOWCASE
  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at www.imis.com/tsae.
 


Infographic: The anatomy of a private online member community
Socious
Being an association executive or a membership professional can be tough. While membership organizations are at the heart of every major industry, technology, profession, and cause, you are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult. Does this sound like your organization?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to get to the heart of what your members really want (The Demand Perspective)
How to boost your conference from good to great (By Suzanne Mason)
How to lead when you're not in power (Harvard Business Review Blog Network)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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