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Content strategy for associations
Social Fish
Content is certainly one of, if not the, buzzword of 2014 in business and marketing. Social Fish has provided this slidedeck presentation on creating a content strategy for associations, originally presented by Hilary Marsh.
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Is your social marketing strategy going stale?
Associations Now
A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities.
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CEO Recommended
Brought to you by the Fort Worth CVB
Solving the hidden challenges women in leadership face
Fast Company

Studies show that women are often selected as leaders when a company is in crisis. This difficult position is often referred to as the "glass cliff," but it doesn't have to spell failure.
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Turn your social media goals upside down
Association Adviser
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. That’s a huge missed opportunity.
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Beyond market segments: How to resonate with today's members
The Demand Perspective
It’s ironic that, though customer/member centricity and focus are in everyone’s vocabulary and strategic objectives, the vast majority of executives cannot conjure up a picture of what a customer-focused organization feels, looks and operates like. This is because, for the most part, they cannot conjure up a detailed picture of a member and how he/she sees the world, thinks and behaves in the course of the day.
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A better way to realign your staff
By Michael J. Berens
In times of crisis or organizational change, leaders often resort to restructuring as a means of revitalizing an organization. This usually involves tinkering with the boxes on the organizational chart to accommodate a few key personnel and then funneling the rest of the staff into various slots that may or may not provide a good fit. Restructuring can be a useful step. Often, though, what's needed is not changing the organizational chart, but realigning staff into the right roles.
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Millennials are cynical do-gooders
Harvard Business Review Blog Network
It’s tempting to caricature millennial workers as bright-eyed idealists, given their loudly stated preference for having a social impact through their careers. Either that or as narcissists only out for themselves. But neither is quite true, according to a new paper from The Brookings Institution. It’s easy to cherry-pick from the data to verify a stereotype about millennials one way or the other, but the holistic picture painted by the paper is more subtle.
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14 things you can tweet about at a trade show
By Trace Cohen
To tweet or not to tweet, that is the question. Tweeting for the sake of tweeting at a show is fine, but you can add a lot more value if you tweet about relevant things. Most people come to a trade show to find new products, services and/or ideas. Now that we are in the digital age, people are looking more and more to social networks like Twitter to find news from other people. It is time to step up and be the one to tweet something that is interesting.
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