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Are you a mobile-friendly association?
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Depending on whom you believe, technology research firm Gartner or Morgan Stanley, mobile phones will overtake PCs as the most common Web access device worldwide by either 2013 or 2014. Emarketer says adults already spend more time on mobile devices each day than they do with print media. We are entering a post-PC world. Here are four options for going mobile. More



Web design with a member focus
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How do users fare on your website? Do they read and navigate with ease—finding answers, making discoveries, clicking everywhere you hope they will click? Probably not. According to Forrester Research, 97 percent of websites fail their users. And most fail in similar ways. More

CEO Recommended
Brought to you by the Fort Worth CVB
5 tips for nonprofit leaders to engage online
FrogLoop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One of the biggest challenges nonprofit executive directors face, besides raising money, of course, is finding the time to engage with their supporters and community online. Online engagement is the method that constituents tend to prefer when interacting with leadership online. If you're an executive director just starting to build your online presence, here are some tips. More


3 components of a content marketing editorial calendar that works
Copyblogger    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New social media platforms are sexy; new marketing ideas are sexy. Calendars, for the most part, are not so sexy. Content marketing is not a short-term campaign, it's a long-term strategy to attract, convert and retain customers. You can't have a long-term strategy without some tools to manage it all. And one of the most effective tools you can use is the editorial calendar. Editorial calendars are utterly critical for any content marketing program to be successful. But, most businesses don't use them. More

Turnkey meetings with Hill Country charm

Our complete meeting package takes the guesswork out of meeting costs. All amenities, all inclusive, turnkey planning and rates. Breathtaking Hill Country setting and limited time pricing makes for unforgettable meetings, team building and retreats. Book now to receive promotional rate of $199 for select dates through 2012 & 2013.


Rethinking the event experience
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Our conferences and events need to create a more powerful attendee-centric experience. The passive conference attendee experience of the past 20 years is not enough. Attendees no longer want to sit for hours and just listen to experts speak. They want to be involved. Attendees are demanding and expecting something different today, or they will stop registering and attending. More



Goal setting for tradeshow social media marketing
Social Media Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here's where to start. More

Please, can we all just stop innovating?
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bill Taylor argues that a dynamic is unfolding today with respect to a piece of language and a leadership aspiration that has become the Holy Grail for business thinkers: Innovation. "What if we all stopped trying to 'innovate' and started trying to have fun and really do something new?" he argues. "Remember, if you try to innovate the same way everyone else tries to innovate, it's hard to imagine you'll be very, well, innovative." More

Brightest Diamond on the Caprock
With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!
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