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Home   About   Contact Us    Join Now June. 13, 2011
Association Leadership Briefings

New ways to select sponsorships
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations are no strangers to the world of sponsorships. They've courted exhibitors and advertisers for years. Even so, they're leaving money on the table by failing to compete successfully against other entities for sponsorship dollars, and there's plenty of room to innovate. More

Influence in the context of associations
Mizz Information    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Traditionally, the people who are considered to be influential in the association world are board members and committee members. Whether an association has 500 or 5,000 or 500,000 members, many teach staff that only a handful of members deserve red-carpet treatment. Now, there's a new reality where, in the larger world outside the walls of any given association, a different handful of people matter. More

Are Millennials and associations oil and water?
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's an association migraine of the worst kind. The tension is as thick as a dense fog. It's at an all-time record threat level. It's like mixing oil and water. Some try to label this tension as one of two traditional categories: Threat or opportunity. Others say it requires more than identification. This dynamic tension is not temporal, nor can it be relieved with aspirin or the massage of forward thinking strategic planning. It is the evolving model of how member-based advocacy organizations engage constituencies and attract sustained resources. More

4 ways to grow your blog with the power of experts
copyblogger    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Do you want to attract more readers? Do you want to grab the attention of the big players in your industry and leverage their star power? You can grow a loyal and sustained fan base by working with the top experts in your niche. They're out there, and it's not nearly as hard as you think to get them on your team. More

Transforming an ordinary moment into a touchpoint
Leadership Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We all have those moments when we are too busy for the people around us. But those moments are the work of leaders. Those are the moments when we can help move things from what they are to what they could be. Each has the potential to become a high point or a low point in someone's day. Every touchpoint is spring-loaded with possibilities. Each one can build — or break — a relationship. Even a brief interaction can change the way people think about themselves, their leaders and their future. More

QR codes: The perfect bridge between print and digital content
The Conference Handouts    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Conferences are a perfect scenario where QR codes can add value to the user experience. Most conferences have a lot of mobile-ready users who are bombarded with printed content such as session handouts, program books, conference schedules and vendor literature. The printed content is essential for the learning experience, but it can become a logistic nightmare for users who have traveled halfway across the country to attend a conference. With QR codes, instead of collecting all this material in a bag, the user can simply scan the QR code and be taken to the online content. More

CEOs and volunteers
Plexus Consulting Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What can be done to reduce tension between volunteers and CEOs? One important improvement is forging and maintaining a volunteer-staff partnership built on two categories of activity essential for many non-profit associations: Mission-driven activities and business operations activities. More

The fine art of GSD: How to get stuff done in a large organization
Next Level Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail
When you think about it, getting stuff done is a big part of life. One of the reasons that a lot of leaders and would-be leaders are frustrated with their organizations is that it's hard to get stuff done. Go up against the immovable object too many times and you eventually quit trying. More

Help is not a dirty word
N2Growth    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As much as some people won't want to hear it, "help" is not a dirty word. Rather, asking for help is a sign of maturity as a leader. If your pride, ego, arrogance, ignorance, the way you were raised or any other excuse keeps you from asking for help, it is precisely those traits that will keep you from maximizing your potential. More

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