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Getting under the surface of member engagement
SocialFish
It’s a hot topic in both corporate and association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. But in the association community, it’s almost exclusively about member engagement. Member engagement is some kind of magic elixir that will keep associations from losing ground in today’s ever-changing landscape. The more engaged your members are, the more they will renew, the more they will spend, and the more they will serve as ambassadors, bringing new members to you. Right?
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Member personalization: Can technology replicate real relationships?
Associations Now
As associations begin to adopt technologies that allow them to deliver more highly tailored, customized (and customizable) products and services to members — whether in email, publications, events, websites or elsewhere — the assumed advantage of such efforts lies in making interactions with members less like company-to-crowd engagement and more like one-to-one human relationships. We’re trying to make each member feel like we know him or her as an individual. But what happens to direct human engagement between the member and the association?
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CEO Recommended
Brought to you by the Fort Worth CVB
Easing the transition to past president
By Robert C. Harris
The past president can be an invaluable position in the association. They have the experience and knowledge to support sustainability of programs and leadership. Regrettably, upon passing of the gavel, some presidents disappear with a sigh of relief. Others have difficulty transitioning to their new role.
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PRODUCT SHOWCASE
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10 tips to growth hack your event
Event Manager Blog
The technology sector has been responsible for great marketing techniques. Probably one of the most effective is growth hacking. It’s a strategy utilized by technology startups to achieve growth quickly. The growth hack has relevant applications for event managers and marketers who are, in effect, running a re-start or startup.
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How attendees use technology to interact at events
Association Adviser
As an event organizer or planner, your main goal is to keep attendees informed and engaged throughout the show. The use of technology at events has grown tremendously and varies greatly for different industries because each may have certain technology requirements. The type of technology event attendees are comfortable using ultimately depends on the tech tools they use in their professional lives.
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Increasing member retention using integrated automation
Higher Logic
Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. annual conference, mentoring program, advocacy efforts, chapter/components) or processes (new member integration, conference first timer, committee volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for associations: first-year member retention.
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Technology trend alert: Association and nonprofit engagement
Socious
Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies and trends saturating the web. So where should you start? Where should you go to find out where technology is headed and how to avoid common pitfalls? This video clip discusses emerging association technology trends and those barriers facing associations and nonprofits as technology evolves.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
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Faulty governance models can obliterate your conference
Midcourse Corrections
Does your organization have a permission-withholding culture or a permission-granting culture? One of those cultures is empowering, healthy and life-giving. The other is stifling, frustrating, dysfunctional and can annihilate your conference success. Unfortunately, it seems more organizations have permission-withholding cultures. They foster three characteristics: bureaucracy, control and mistrust. These three dysfunctions disempower leaders and can crush a conference.
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What FIFA can teach us about association leadership
MemberClicks
A few weeks ago, 14 FIFA officials were indicted on multiple charges of corruption in the United States. FIFA, soccer’s international governing body, has been making headlines for years, so for many, this news wasn’t shocking. Not to get into the nitty-gritty of what happened, but a majority of it boils down to poor leadership. Based on that, here are three lessons association leaders can learn from the recent FIFA scandal.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Do you make it hard for members to join? (MemberClicks)
8 steps for governance system redesign (Nelson Strategic Consulting)
Are you ignoring half of your audience? Event planning for introverts (Event Manager Blog)

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