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Use your association's data to make better decisions
Avectra
The blogosphere never stops telling you what your association should be doing: social media, content marketing, responsive Web design, the list goes on. Now, everyone is talking about data. We’ve always been slightly obsessed with member data; it helps us better understand members and, therefore, make better decisions. But now that we’re collecting more data than ever, where do we begin?
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4 ways to reward your members
MemberClicks
Your association provides benefits that can be very rewarding, but aren’t rewards by definition a little something extra? Here are some rewards that can make a difference and can really delight your members without creating a ton of extra work for you or breaking your budget.
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CEO Recommended
Brought to you by the Fort Worth CVB
Are CEOs necessary?
Associations Now

“Leaderless” organizations are in vogue these days, even if they have an imperfect track record. Still, looking at the problems leaderless organizations intend to fix can help define your leadership style.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
sales@visitamarillotx.com www.visitamarillotx.com
 


The rules of the new engagement: Do you have what it takes to engage?
The Demand Perspective
Customer engagement is uppermost in everyone's mind and certainly a perpetual strategic objective for associations. So why are they having such a hard time engaging their members and other customers? Contrary to popular misconceptions, engagement is not the same as participation.
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Looking for similar articles? Search here, keyword ENGAGEMENT.


How to create an entirely unique, new conference experience
Midcourse Corrections
The conference market is saturated with commoditized information-driven attendee experiences. Most conferences are nothing more than status-quo, average, predictable information overloaded experiences. They reek of sameness. After you’ve attended a conference for the first time, it loses its freshness and excitement. It feels too familiar. So how can a conference set itself apart from other commoditized experiences?
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Does your association have a website succession plan?
Michael J. Berens
Of all the vehicles associations have to communicate with members and potential members, none has greater impact than the website. What does your website say about your association? Does it reflect your current leadership, vision and direction? Or is it a storage trunk of old and outdated information? Associations have poured vast amounts of resources into creating and updating their websites. And with good reason. Will visitors to your website see your association as an industry leader or as an industry laggard?
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Growing an online community: 8 ways to super-charge engagement
Socious
Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage those relationships to achieve a variety of business outcomes – ranging from increasing customer retention and developing customer advocates to creating more innovative products and increasing revenue. However, none of these goals can be reached without a community that keeps customer or member engaged. It is their engagement within the community that makes those strong relationship possible and maintains that affinity going forward.
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PRODUCT SHOWCASE
  A Perfect Pick for Meetings

Pearland, placed only 10 minutes from Downtown Houston & Hobby Airport, is just minutes away from the Texas Medical Center. With over 15,000 square feet of meeting space, 859 hotel rooms, and 140+ international, local restaurants - it’s the perfect place for your next meeting. Personal, friendly service is another plus. Visitpearland.com
 


How to tame technology
Association Adviser
Scott Adams, who created the popular anti-corporate Dilbert cartoon series, once quipped: “Normal people believe if it ain’t broke, don’t fix it. Engineers believe if it ain’t broke, it doesn’t have enough features yet.” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members.
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How leaders win with strategic innovation
By Scott Steinberg
As modern leaders are aware, risk and uncertainty are on the rise today, and making mistakes is currently the No. 1 fear in the workplace. But if your organization wants to continually change, adapt and reinvent itself, it's worth noting that we must become comfortable with all of these factors and constantly seek ways to mitigate them. Granted, a certain level of discomfort will always be present in any new venture — but our worries can also serve as powerful motivators, indicators of new opportunities and driving forces that fuel continuing innovation.
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Colby Horton, Vice President of Publishing, 469.420.2601
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