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Your nonprofit is a business
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many nonprofits labor under the illusion that they aren't really businesses. But your nonprofit looks and acts like a business. You incorporated with the state, so the secretary of state believes you are a business. You file tax returns, so the IRS believes you are a business. If your nonprofit spends more than it brings in, it will go belly up, which means that it lives and dies on cash flow, just like any other business. Like most private ventures, your success depends on committed proponents and an effective value proposition. In most of the ways that matter, your nonprofit is a business. More

2012 Membership Marketing Benchmarking Report available
Marketing General Incorporated    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 2012 Membership Marketing Benchmarking Report surveyed more than 691 association executives to better understand the strategies and tactics they use to recruit, engage and retain members. The Benchmark Report evaluates the relative success of a variety of marketing practices and presents dozens of key findings to give association executives insights and direction to develop more effective membership marketing programs. More

CEO Recommended
Brought to you by the Fort Worth CVB
Agility: The ingredient that will define next-generation leadership
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Today's organizational leaders are facing accelerating rates of volatility, uncertainty, complexity and ambiguity. Whether it is the continuing digital revolution or expanding global markets, our current environment requires a constant state of innovation. Leading through this new business environment requires the capability to sense and respond to changes in the business environment with actions that are focused, fast and flexible. The best way to put it: Next generation leaders have to be agile. More

Maximize member-generated content
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Do your volunteer leaders ever write for your organization's publications, blogs and website? Have you ever thought of soliciting your members to submit original content to populate your organization's various properties? Your members are industry/professional experts and can provide high quality, original insight and content that you just can't find elsewhere. More

Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.

The talent paradox: Despite high unemployment, 2/3 of your employees are ready to bail
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Unemployment has been high for some time, and voluntary turnover has slowed to a crawl in just about every sector of the economy. So why are employers worried about a talent shortage? More

5 ways to ruin your innovation process
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most companies sabotage their own innovation processes without meaning to. Columbia Business School professor Rita McGrath maintains there are five tell-tale signs of this syndrome. More

Brightest Diamond on the Caprock
With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!

Archiving your association's history
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every association has a history, but many couldn't tell you what it is. An archiving effort can preserve and showcase members' shared past, renewing loyalty and commitment to the mission. And packaging meaningful historical elements into a display or electronic format to share with members can be a valuable exercise that reinforces the value of membership. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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