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Association Leadership Briefings

The metrics of engagement
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not long ago, when websites were the only social media, associations measured effectiveness in terms of hits. Eventually, we learned that individual page views are a better measure. But today, that's no longer enough. For many associations, social media and mobile devices have become interlinked with websites. Accordingly, that change requires more nuanced ways of understanding the impact social media is having on members. We need a richer vocabulary of metrics and better tools for measuring results. More

Do you need a 'communications manager' or a 'community manager' at your nonprofit?
Nonprofit Technology Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Within the era of the World Wide Web, there has always been someone filling the role that we are only recently starting to staff for purposely: The community manager. Since around 2008, the community manager has become a position in high demand in the business and nonprofit sectors. Traditionally, the job of communicating with supporters about your cause has been the responsibility of your "communications" staff. But things can get confusing for a nonprofit organization, especially when staffing resources are strapped and many staff already wear multiple hats. More

How to use LinkedIn Today to find popular content
Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
These days we can get our daily news through a multitude of resources from across the Web. But LinkedIn Today is the new player in town for the professional community. Plus, it's a great resource for putting your daily news in the context of your professional social network. More

5 social media practices you should not do
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail
While there's some good social media practices out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs — you're probably not going about it in the right way. More

Why American management rules the world
Harvard Business Review    Share    Share on
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Over the past decade, a team from Harvard Business School, London School of Economics, McKinsey & Company, and Stanford has systematically surveyed global management, developing a tool to measure management practices across operational management, monitoring, targets, and people management. Not surprisingly, organizations with better management massively outperform their disorganized competitors. More

Advocacy vs. storytelling
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Shelly Alcorn, CAE, maintains that associations have a critical role to play in any democratic system. "Clearly, we are citizen training grounds and operate with principles that are easily translatable to our societal governmental system writ large," she writes. "However, we have done ourselves a disservice and, in some cases, earned the scorn that has come along with the term 'special interests' by behaving in ways that are really beneath us." More

When training backfires
Management Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Employers who invest in professional development but don't also offer their staff clear career paths and opportunities for advancement could be wasting their money and even increasing their turnover rates, new research suggests. More

Combining travel with charity can earn you a big tax break
Sun-Sentinel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Want to take a meaningful summer vacation and save money at the same time? Consider a trip to help a favorite cause. Doing so can also net you a federal tax deduction to save hundreds, if not thousands, of dollars. More

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