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Infobesity: Tackling big data in your association
MemberClicks
“Infobesity” is a term used to describe the modern dilemma of too much data. As an association professional, you probably know that dilemma well – you understand the importance of data analysis, but you feel overwhelmed with all those facts and figures. Sound familiar? If so, don’t beat yourself up. You can’t possibly monitor and analyze everything about your organization – you’re only human! That being said, you can prioritize your research efforts to draw better insights and overall conclusions.
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Are you putting the tech cart before the strategic horse?
Abila
When you purchase technology without first conducting thorough strategic and technology planning, you’re putting the proverbial cart before the horse. It’s an age-old idiom for a modern business problem, but it works. Because when the cart is before the horse, you get nowhere fast, just as technology without planning can leave you and your association’s mission at an (expensive) standstill.
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CEO Recommended
Brought to you by the Fort Worth CVB
The hidden barriers to bottom-up innovation
CEO.com
A “reverse waterfall” strategy delivers the best of both worlds in terms of meaningful innovation, cost savings and improvements on an end-to-end basis. Setting priorities is naturally the domain of the C-suite, but once those priorities are set, they are sent down the line throughout the organization. With proper implementation and enough support from higher levels, what happens next is nothing short of phenomenal.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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The board adopted the strategic plan — now what?
By William D. Pawlucy
So, you just wrapped up a stellar strategic planning session, and the board adopts the new strategic plan. What happens next? The board has exercised its governance role in setting the strategic road map for the organization, and now it is staff's responsibility to put an effective operational work plan in place to execute. The operational work plan should identify these seven key items and should also be approved by your board so there is full buy-in.
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Online learning: The latest webinar trends and benchmarks
Associations Now
A new benchmarking report by ON24 reveals four webinar trends that increase audience engagement. Associations should take note, considering 80 percent currently offer them.
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Are you selling or engaging? Finding the trigger for connection
The Demand Perspective
Think of the time and resources associations spend on developing and marketing programs and benefits; “communicating” with members, which is a euphemism for pushing the association’s benefits to them and persuading them of their value; developing “messages” and new, cooler websites — all from the inside-out. What about building from the outside-in — understanding what “keeps members up” at night and fashioning an organization capable of crafting solutions to it. The thing is that the bar is low for so many association and other service organizations. They believe that beefing up participation; increasing dues-based revenue or membership numbers is the most they can get from their members.
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What associations can learn from bumper stickers
Association Adviser
Depending on whom you ask, dues-paying organizations are either on the verge of extinction or about to enter a golden age of member engagement, connectivity and professional development offerings. The truth probably lies somewhere in between. One thing’s for sure, the landscape has certainly changed.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
7800 Alpha Road, Dallas, TX 75240 • 972-233-7600
 


Event swag: From drag to brag in 4 steps
Event Manager Blog
Love them or hate them, promotional event products are the bread and butter of the event industry, worth over $17 billion. A good product can entice interest and create a positive impression for your brand. A bad product can put customers off, erode goodwill and create waste. So how do you increase your odds of the former, and reduce the likelihood of the latter?
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15 disruptive conference realities you need to adopt now
Midcourse Corrections
Healthy conferences change. They adapt to new contexts, society trends and business shifts. Those that don’t change become stale, stagnate and stuck in a rut. Here are 15 disruptive conference realities that you should adopt before they are forced upon you.
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Webinar recap: Social media without wasting your time
MultiView
The age of social media experimentation is over, and this resource-gobbling activity needs to pull its own weight. So how do you really engage members and other stakeholders — without wasting your time? How can you generate "content" that demonstrates value, particularly when the competition is "free"? Social media expert Randall Craig shares practical advice and insight in this tight, content-focused webinar.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Getting under the surface of member engagement (SocialFish)
Faulty governance models can obliterate your conference (Midcourse Corrections)
Member personalization: Can technology replicate real relationships? (Associations Now)

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Colby Horton, Vice President of Publishing, 469.420.2601
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