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An old-school method for new member engagement
Associations Now
Taking notes is a good study habit because the act of writing makes whatever information you’re writing stickier. You’re more actively interacting with the information, so it’s more memorable. Associations know that the same principle is at play with new members: Get them more actively involved, and their membership experience will be more memorable.
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The 3 P's of storytelling for associations
MemberClicks
Brands are the beginning of a story. If you’ve ever passed on a purchase because of reputation, not features, you’ve bought into a story; like refusing to test drive a Hyundai because it’s “an economical car” and you want luxury, you’re still hearing a story from years ago, when it was framed as a budget-friendly car. Your potential members could be doing the same thing by seeing your association as a group of homogenous, middle-aged people. Whether this is true or not, people outside of your association are already telling themselves a story about you and it’s influencing their decision making.
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CEO Recommended
Brought to you by the Fort Worth CVB
5 crucial emotional intelligence traits of highly effective leaders
Fast Company
Over the last decade there has been a huge increase in evidence that emotional intelligence is an important factor in leadership. Numerous studies have shown a positive relationship between emotionally intelligent leadership and employee satisfaction, retention, and performance. As organizations become more aware of this, they are looking for ways to recruit and promote from within people that are strong in emotional intelligence. Here are five factors that are crucial for emotionally intelligent leadership.
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Board recruiting never sleeps
Avectra
Recruiting requires energy, enthusiasm and constant effort. Why? Well, sometimes life “happens” taking members away from their initial commitments. And, it’s not as if we can meet a person one day and ask them to join the board on the next. Due diligence and a clear process will assure there’s a good match from the start. It’s best to begin a dialog and deliberately introduce potential members to the nonprofit and its many worthwhile programs. Be patient. Don’t rush.
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Looking for similar articles? Search here, keyword BOARDS.

How to use different social networks at your next show
By Trace Cohen
There is no question that conferences, expos and trade shows are effective for multiple reasons, as they gather various industries together in one location, for a number of days. What if you could make those few days even more effective by starting months before the event starts, and never really have it end? Shows are all about community, and social media provides a great way to keep in touch before, during and even after the show. Between the show, exhibitors, attendees and their community networks, and people who cannot attend but are still interested, the number of contacts is huge.
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First impressions are critical for associations
The Smooth Path
We all talk about the importance of first impressions in dating and love. We even talk about first impressions in the hiring process. Less talked about is the significance of first impressions with members, customers, guests or attendees.
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Engagement insights: Empowering
The Demand Network
Bureaucratic organizations limit autonomy through elaborate processes and procedures and are not set up to empower employees to come up with strategic solutions, make decisions and carry a project from concept to execution. The good news is that to shift from command-and-control to co-development and from passivity to engagement can be achieved through very small steps.
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PRODUCT SHOWCASE
  A Perfect Pick for Meetings

Pearland, placed only 10 minutes from Downtown Houston & Hobby Airport, is just minutes away from the Texas Medical Center. With over 15,000 square feet of meeting space, 859 hotel rooms, and 140+ international, local restaurants - it’s the perfect place for your next meeting. Personal, friendly service is another plus. Visitpearland.com
 

Money now or money later?
By Randall Craig
Too often, leaders agonize over the budgeting process: Where do you spend it? Should it be on communications or on training? Should it be on people or technology? Inside the organization or to partners? While these may all be good questions, consider reframing the question — especially when it comes to the question of growth. Do you want money now or money later? Here's a look at the difference.
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Communicating with the next generation
XYZ University
Your association leaders and long-term members may have completely different concerns and interests than the next generation who are just getting started with you. Understanding how to communicate with them effectively will help you know what they’re looking for. Addressing their expectations and needs will help you gain and retain your next generation of membership and sustain your organization into the future.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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