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The march of the millennials: Tips for engaging the next generation now
MemberClicks
Millennials. Gen Y. Echo Boomers. Gen Next. No matter what you call them, there’s no denying their strong presence in the workforce. In fact, according to Pew Research Center’s recent analysis of U.S. Census Bureau data, millennials are now the largest share of the American workforce, surpassing Generation X in early 2015. Because of that shift, it’s becoming crucial for associations to recruit and retain younger members. But easier said than done, right? Millennials have a completely different set of preferences and priorities than other members and engaging them can sometimes be tough.
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6 strategies for member engagement
The Demand Perspective
When businesses and even for-profits, outside associations, grapple with the topic of engagement, they are not weighed down by the same age-old assumptions that prevent association professionals from expanding their definitions of engagement beyond getting their members to buy their products or offering them volunteer leadership opportunities. This is why it is especially helpful to look at engagement in other industries for inspiration.
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CEO Recommended
Brought to you by the Fort Worth CVB
The differences between boards of directors and advisory boards
By Pamela Wasley
Beyond employees, business owners must rely on boards of directors and advisory boards for strategic input on key business decisions. Creating a board of directors and/or an advisory board is about investing in the future of your business. But in order to make it work, it's important to understand the goals and functions of different board types.
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PRODUCT SHOWCASE
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Associations' social media confidence grows
Associations Now
A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Here’s a look at that finding and more.
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Getting leadership buy-in for your conference upgrades
Midcourse Corrections Blog
Your conference planning team has bought in to the idea that their traditional conference model needs to change. They’ve even agreed to some of the unique changes that should happen. Now you have to convince your leadership including the C-suite, possibly the board of directors, and others, that these changes are the right move to make. So where do you start?
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A good advocacy strategy is constantly evolving
Higher Logic
In a world in which the noise is ever increasing, alongside the demands on everyone’s time, savvy organizations should be constantly experimenting with new ways to engage their membership in order to keep advocacy sharp. A good strategy is constantly evolving, and part of that evolution is growing new channels.
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Virtual tickets can make your association money. No, really.
Event Manager Blog
Many associations assume virtual conference tickets are a loss leader designed to build interest and a wider audience. But they don’t have to be. How can your association make the virtual ticket appealing to those with budgetary and time constraints and still turn a profit? The answer lies in breaking down the components of a virtual conference as well as exploring and understanding pricing options.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
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Why are #hashtags so darn important?
Association Adviser
You’ve all seen the ubiquitous # sign in front of social media posts, but do you really know what that symbol does — or could do for you? In case you’re reluctant to raise your hand in front of friends, co-workers or conference attendees, here’s a quick primer about the hashtag.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The board adopted the strategic plan — now what? (By William D. Pawlucy)
Infobesity: Tackling big data in your association (MemberClicks)
15 disruptive conference realities you need to adopt now (Midcourse Corrections)

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Colby Horton, Vice President of Publishing, 469.420.2601
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