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We're all in sales now: Associations and the new sales economy
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations often say that all staffers are responsible for great customer service, but what about sales? No? Too late — the revolution within the "new sales economy" is already hitting associations, says bestselling author Dan Pink. The question is, what will we do about it? More



Why business model thinking matters to associations
Principled Innovation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Building a 21st century organization is not an endeavor for the faint of heart. Working against both the irresistible forces of intense and relentless societal transformation and the immovable object of an enduring yet failing association orthodoxy, association boards, CEOs and C-suite executives, along with other staff and voluntary leaders, must collaborate to prepare their organizations to thrive in a volatile and uncertain future. More

CEO Recommended
Brought to you by the Fort Worth CVB
5 essential skills for contemporary leaders
Great Leadership    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The great recession and economic crisis have accelerated shifts in how people view their work and their leaders. Studies confirm what many see — no longer are title and authority the driving force behind results. Leader credibility is down and the trust deficit is up. The post-recession workplace harbors a new reality for leaders. At a time when discretionary efforts and intellectual property are essential to drive innovation and organizational growth, those who are able to earn natural and enthusiastic followers will deliver the best results. But, doing that means operating with the right actions, not the right titles. More


Is 'follow the leader' leading associations astray?
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Having members as leaders does not make an association "member-driven." At least not in the way most associations think it does. In fact, the practice of allowing a small group of atypical members to "drive" the association is helping to drive many organizations toward irrelevance and decline, according to Andrea Pellegrino. More

Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.


Making headlines: Original content vs. content curation
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Content originators or curators? Or something in between? Many of today's associations are taking a hard look at that question, particularly when it comes to their e-newsletters. In an effort to round out their content offerings and keep members abreast of industry news, many associations are turning to the aggregate e-newsletter model. More

Reverse mentoring and associations
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ryan Crowe writes, "Maria Ogneva, director of community over at Yammer recently made mention of some of her clients using reverse mentorship to help close the gap between the pre-digital native approach to the utilization (of lack thereof) of social media and the digital natives' approach to social media. This idea on its own may not seem groundbreaking. Generations learning from each other is not a novel concept. The potential for it to be groundbreaking for your association is worthy of exploring." More

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Get on the membership express
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's often said, "You get out of your membership what you put in." But imagine one of your prospects or new members hearing that. What if they already juggle too many responsibilities at home and work? They came to your association looking for career or business support, not another burden. It's time to market membership express options — quick and easy ways to get value from membership. More



 

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Colby Horton, Vice President of Publishing, 469.420.2601
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