You got me in the door. Now what?
Idea Architects Share
Many organizations focus so much attention on getting people in the door (registered for a webinar, sampling a product, trying out association membership, attending an event, et al) that they don't spend enough time considering how to convert the one-time visit into a pattern of repeated engagement and interaction. More
6 lessons to serve members better
Providing great customer service starts from inside your organization. The Entrepreneurs' Organization spent more than a year building a new culture that puts members first and has boosted staff morale and member retention. More
How to hire for social media management
Your social media coordinator has to be able to make it clear that they are there to help other departments — not add work to everyone's busy plate. Generally speaking, it's easier for a lower-level person to make this "service center" idea clear to everyone than it is for an exec. The social media position should ideally sit in between all other departments in order to effectively create the service center. More
4 ideas for navigating organizational politics
Management Excellence Share
Wherever humans are involved, some form of what we reference as politics will emerge and dramatically influence how work gets done, who does what work and how people advance. Much of the leadership and management writing in books and on blogs tends to ignore the political environment of the organization, yet it is the leader's ability to understand, adapt to and ultimately guide the political discourse that determines how successful he/she will be. More
Are you 'spamming' your customers?
Here is the No. 1 tip for keeping customers engaged: Stop talking about yourself! They are already your customers. They gave you their business. Now they want value, so stop "spamming" them with marketing. More
Working from home — is it for you?
AE on the Verge Share
More than ever, many employers and employees are considering the pros and cons of working from home. The greatest advantage to the employer is that there is no overhead such as mortgage or rent, heat, electricity and other costs associated with maintaining or renting space. But the advantages/disadvantages of an employee working from home must be considered. Marcia Bartol, a work-from-home association executive, has put together some things to think about. More
Important change to the Domain Name System: What nonprofits need to know
The organization that governs the Internet's domain name registry system, ICANN, approved a plan to dramatically increase the number of Internet domain name endings — called generic top-level domains. The .org ending, with which most nonprofits are familiar, is likely to be joined by hundreds of new top-level domains. For nonprofits, virtually all of which rely heavily on the Internet to conduct their activities, the new generic top-level domains may create opportunities and new questions as to how to promote their online presence. More
5 trends in managing events onsite
Connecting with others is easier than ever with today's technologies, and knowing how to leverage them can help improve the efficiency of your next event. Here are five trends being seen in managing events. More