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Technology's major impact on the membership model
By William Pawlucy
Nonprofit organizations are only as valuable as the value they provide their members. That fact won't change. The rise of technology and the shift in generations have made it difficult to sustain a traditional nonprofit model. However, those things may not be so bad, as they force a change in nonprofits that is focused squarely around relevance.
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How one association leads on data
Associations Now
Part of the challenge, especially for many associations, is that “innovation” is often defined in imprecise or anxiety-inducing terms. (It’s one of the reasons why the term is overused.) And when you’re challenged to “innovate” but don’t have useable data to do it with, bad ideas have a way of taking flight — or good ideas don’t get support.
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CEO Recommended
Brought to you by the Fort Worth CVB
Is your strategy process outdated?
Chief Executive
A recent strategy study conducted among 2,000 executives and strategy professionals reveals a disturbing fact: More than 80 percent of respondents put agility at par or above strategy when it comes to the future success of their business. This begs the question: Is strategy, as we know it, past its sell-by date?
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
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Killing the cliques and other networking tips for a successful annual meeting
Event Manager Blog
For association events staff, networking is essential to future attendance. Keeping returnees mingling and newbies involved takes effort. You want to provide excellent opportunities for networking in order for attendees to see value and return next year. But as soon as they do return, they look to reestablish communications with their existing networking group and are less prone to reach out to newbies. The higher percentage of returning attendants you have, the harder it is for first-time attendees to find meaningful networking. How do you balance the desire of returnees to network within their group and a newbie’s need for branching out?
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Complainers and non-members calls: A membership opportunity
Partners Preceptors
Almost anyone who has contact with association members has had a call where the caller is a member that wants to complain, or the caller has a request or complaint but the caller isn’t even a member of your association. Because these calls are often challenging and time consuming, it can be tempting to spend as little time on these callers as possible. While it may be surprising, member complaint calls and non-member calls are excellent membership retention and recruitment opportunities.
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Tips for maintaining a fresh membership website
MemberClicks
The primary goal for any membership website is to get members to the site and keep them coming back for more. This means offering fresh, up-to-date content that your members will find valuable. Not sure where to begin? Check out these five tips for maintaining a fresh membership website.
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Ground your member engagement in product development
The Demand Perspective
A recent Harvard Business Review article, “How IBM, Intuit, and Rich Products Became More Customer-Centric,” offers a different approach to customer centricity, hence engagement. It lays out three different and concrete paths for making customer centricity operational, and applies them to the heart of business — product development. Why is this important to sectors like associations? Because for most associations, promises of things like member focus and value have neither specific plans for becoming operational, nor measures for evaluating their success.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
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Mobile apps: Get pushy
Event Garde
If you’ve realized your organization is ready to make the leap to mobile apps, a new whitepaper by Silverpop, a cloud-based digital marketing provider, could help. Silverpop focuses much of its whitepaper on mobile push apps. Since simply introducing an app isn’t enough, organizations should explore mobile push apps, Silverpop advises, because they increase the likelihood that people will open – and use – your app. That’s important since nearly six out of 10 apps get used only a few times, according to the whitepaper.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The march of the millennials: Tips for engaging the next generation now (MemberClicks)
Why are #hashtags so darn important? (Association Adviser)
6 strategies for member engagement (The Demand Perspective)

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