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Uncompromised comfort coupled with legendary Texas hospitality. For more information, call Gay Dotin at 512-495-1800.

 



Create sponsorships that partners value
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Almost anyone who attends association events is thoroughly familiar with sponsorships, in which the name of a company that wants to reach the association's members appears on anything from a plastic water bottle to signage at a high-end gala. But in many organizations, this mainstay of non-dues revenue is evolving into something more: A partnership. More



Social media legal risks for associations
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Incorporating the use of social media and online networking sites into an association's larger communication, membership or marketing strategies raises a number of potential legal risks and liability issues for the association. The following is a non-exhaustive list of legal issues to consider in connection with using social networking sites to create, manage and/or sponsor content. More

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Entering the new world of strategic planning
GuideStar    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There was time when every nonprofit would have a long-range plan that it would roll out when completing grant applications or pitching for major gifts. Donors expected it — they wanted to know that the organization knew what it would be doing in five years or even further out. Today, donors are just as interested in a nonprofit's future focus and boards still need to be forward-thinking to move the organization toward fulfilling its mission, but the days of "long-range" planning may be over. More


Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.


4 essential steps for building a successful online community for business
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In online community building, first impressions matter. If you are lucky enough to get a second opportunity to prove your online community's value to your customers after flopping the first impression test, then second impressions matter too — maybe even more than the first. Here are four steps you can take to fight the tide of lousy first and second impressions, and make your business online community a clear good use of your customers' valuable time. More

Brightest Diamond on the Caprock
With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!
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New Form 990, same old behavior
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In 2009, a wave of low-grade anxiety swept across the association community about the Internal Revenue Service's revisions to Form 990. For the first time, nonprofits were asked to disclose whether they had policies in place regarding (among other things) conflicts of interest on boards, whistleblowers and document retention. The ASAE Foundation has been collecting data from Form 990 for the past few years, and it's now clear that, however anxious those questions made associations at the time, they haven't produced any substantive overall behavioral change in the industry. More

Monetizing social media
OrgCentric    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's the 800-pound gorilla, the chicken and egg, the penultimate $40,000 question: How much do we invest in social media, what’s the true ROI, and how do we turn those channels into revenue? More



5 top meeting trends for today
Plan Your Meetings    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mood rings, pet rocks, Tickle Me Elmo, the ThighMaster, flash mobs, planking ... these are all fads from the recent past. Much of the population adopted and followed them with great enthusiasm at least for a while. The meetings industry is no different. Practices fall in and out of favor as the industry evolves. With that in mind, here are five of today's top trends. More


 

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Colby Horton, Vice President of Publishing, 469.420.2601
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