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Kaizen: Taking the association to the next level
By Robert C. Harris
"Can you help us take our association to the next level?" It is a frequent question among boards and executive directors. While every organization wants improved outcomes, this is difficult to do if staff is busy "putting out fires" and board meetings are characterized as "micromanaging." The adage to best describe the nonprofit environment is, "We can't see the forest for the trees." One must step back to view the forest in order to identify areas for improvement.
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The future of membership: Collaborative community
The Demand Perspective
How can I beat competition, grow, identify the right direction for the future, engage, keep and grow members? These are the pressing challenges of association executives. Yet they all boil down to one central question: How to get and keep customers. You can’t have a business without customers, right? And you can’t sustain it unless these customers keep returning to you. So the real question is how you provide the kind of value that makes you indispensable to knowledge-age consumers.
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CEO Recommended
Brought to you by the Fort Worth CVB
10 myths about successful CEOs
Entrepreneur
If I could change one thing about the digital age, I would walk back the notion of user-generated content. The problem is that people take it seriously. They think some silly hacks and overhyped fads are going to make them successful entrepreneurs. In my experience, real business leaders don’t pay attention to that stuff, or these myths about CEOs.
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Make the dynamics of member influence work for you
Associations Now
As reported last week by MIT Technology Review, researchers at the University of Southern California studying social-network dynamics published a report in June that illustrates how an idea held by a small number of people in a network can be mistaken for being much more widely held than it actually is. They call it the “majority illusion,” and it has some interesting implications for associations in regard to both social marketing and simply understanding their members.
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Moving associations from talk to actual action
Smooth the Path
We talk about the need for change. But when it comes to actually changing, that’s where we get stuck. But some do change. We see the outliers in our industry who experiment, try new things, reinvent their organizations, fail and finally innovate their way to success. What did they do to actually make action happen? How do you move from just talk to real live change?
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Dip your toe in the market test water
Abila
As an association professional, you’re probably getting daily renewal notice reports, or you’re prepping for fall renewals, depending on your fiscal year-end. So, as the outside temperature climbs, why not think about cranking up the heat on your renewal notices? Rather than just the “single ask” (please renew your membership), you could be taking full advantage of this highly visible touch point by market testing various messages.
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The 'not-so' secret society of the legislative process
Partners Preceptors
The staff and volunteer leadership of many small associations are unaware of the valuable resources that are available at the state Capitol. If your organization doesn’t have a lobbyist on staff or a firm on retainer due to budget limitations, your association can still achieve its public policy goals. Here are some helpful steps to build a great foundation for your legislative efforts.
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  Attrition Waived through 2015
From classic style to unsurpassed comfort, the Wyndham Dallas Suites Park Central will exceed your expectations of service and flexibility. We understand the Association market and look forward to working with you on a successful event for all.
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The condensed guide to running meetings
Harvard Business Review
We love to hate meetings. And with good reason — they clog up our days, making it hard to get work done in the gaps, and so many feel like a waste of time. There’s plenty of advice out there on how to stop spending so much time in meetings or make better use of the time, but does it hold up in reality? Can you really make meetings more effective and regain control of your calendar?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Technology's major impact on the membership model (By William Pawlucy)
Killing the cliques and other networking tips for a successful annual meeting (Event Manager Blog)
How one association leads on data (Associations Now)

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Colby Horton, Vice President of Publishing, 469.420.2601
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