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Innovation garage: Processing new ideas at the board table
By Robert C. Harris
Directors sometimes believe success will be measured by the number of programs they recommend. Many are innovative in their business settings and bring that trait to their board service. Anticipating that most board and committees will propose programs, it is prudent to have a process in place to deal with new ideas and avoid their adoption simply because they were a "good idea."
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Grow your membership with inbound marketing methodology
MemberClicks
Inbound marketing is a powerful way to attract qualified traffic to your organization’s website. What exactly is inbound marketing, you ask? Well, rather than pushing information out to people who don’t want it (think advertisements, billboards, direct mail, etc.), inbound marketing focuses on a “pull” marketing approach to tap into existing demand. Simply put, inbound marketing allows you to provide people with the exact information they’re looking for at the precise time that they need it.
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CEO Recommended
Brought to you by the Fort Worth CVB
The right way to let outsiders in
Associations Now
As conflicts go, “We need a leader with industry experience” vs. “We need a leader with strategic management skills” is almost as enduring as the squabble over the chicken and the egg. Associations endlessly debate whether industry or management experts are better leaders. Either way, knowing the organization’s culture is crucial.
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SPONSORED CONTENT


What is your conference ROM?
Midcourse Corrections
You’ve probably heard of ROI (return on investment). You may have heard of ROE (return on equity). Or you may have heard of ROA (return on assets). Successful businesses depend upon ROI, ROE and ROA. So have you heard of ROM: Return on mission?
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Maximize member value: Integrating two sides of your organization
The Demand Perspective
How sure are you that the programs and benefits your organization designs are in sync with your members’ real needs? An article in MIT Sloan Review claims that most companies don’t maximize value to their most valuable customers. This is because, according to the authors, most companies suffer from a gap between supply and demand sides -- operations and marketing/sales-- and, hence, among silos. This may ring a bell for many associations.
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8 models for associations to segment their online communities and create private groups
Socious
Your members are busy people — they’ll be more likely to take the time to engage and participate in your online community when it is built to address their specific interests. While you don’t want to over-structure your association’s online community, some degree of structure can increase the value you’re offering your members by making their experience more relevant to their particular needs and career goals.
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You analyzed member data and conducted surveys ... what next?
Smooth the Path
When we’ve exhausted our own data and member surveys and still have more questions about our members, no worries, there are even more ways to get to know our members better.
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Out with the old: 3 steps to stop cannibalizing your content library
Abila
Associations nowadays are diminishing the value of their online learning programs by simply offering too many courses in too many formats. Members are overwhelmed when searching your libraries. Your staff is spending hours upon hours trying to categorize your courses into buckets that don’t even make sense to them. And perhaps you don’t know where to begin to fix the problem. So how do you know if you’re an abuser of this cannibalization trend?
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Are you getting the most out of your online career center?
Association Adviser
Whether you’re very satisfied with your job or actively looking for new opportunities, association career centers can be one of the best sources of reliable career information in your industry or profession. The highest performing career centers also share one common trait: They’re easy to use and offer a robust slate of job-related information.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Taking the association to the next level (By Robert C. Harris)
The condensed guide to running meetings (Harvard Business Review)
The future of membership: Collaborative community (The Demand Perspective)

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Colby Horton, Vice President of Publishing, 469.420.2601
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