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What members want: The new meaning of value
XYZ University
The problem with your young association members is that they’re always changing. Each generation is a little bit different; they value experiences differently. How you attracted young members a decade ago probably isn’t working for you today; Gen X is not Gen Y is not Gen Z. And even if your association gets these generations in the door, keeping them there is just as challenging. If your association is going to be around to worry about the next generation of membership, you need to know what the next generation of member values now.
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Advocacy do's and don'ts
Association Adviser
One of the most eye-opening findings from Association Adviser’s annual Association Communication Benchmarking Study this year was that “lobbying/advocacy efforts” has now supplanted “best practices,” “industry news/trends” and even “professional development” as the single most important topic to association leaders and their members. So what’s driving this renewed emphasis on lobbying and advocacy?
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The hidden qualities that make someone an influential leader
Fast Company
Experts say you have a few seconds to make a first impression. What exactly happens in those few seconds that determine whether someone likes or respects you? It turns out, when others are sizing you up, they’re measuring your “strength” and “warmth” characteristics, according to communication strategists Matt Kohut and John Neffinger in their book “Compelling People,” which is being taught at Harvard and Columbia Business Schools.
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Tiers put power of choice in members' hands
Associations Now
Tiered memberships are so hot right now. In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.
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Finding key volunteers for your next event
By Bill Hanson
An effective volunteer program is a must-have if your organization conducts numerous events and activities each year. Such a program should allow you to recruit volunteers from a database of several thousand people. Even though the recruited number will vary from event to event, you'll recognize more than a few people who become repeat volunteers. This core group can become beneficial to your organization and, therefore, should be nurtured as a group and recognized for their work.
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Measuring what matters to your conference
Midcourse Corrections
If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s time to stop relying on your gut, or your volunteer conference planning committee. It’s time to measure what matters to improve your conference.
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It is hard to communicate member value
Smooth the Path
There are three pieces to the member benefit/value equation. Communicating the value is just one piece of the pie. You also have to know what might be of value and how you deliver it in a way that is most valuable. The best way to get these three pieces right is to understand your members’ needs.
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Why people contribute in private online communities [engagement tips]
Socious
People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily in private online customer or member communities. Often, they simply need a secure space to discuss topics that might be of a more personal or professional nature than their public Facebook page can handle. By participating in private online communities, your members are building a network of people who have similar needs and interests.
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Improve outcomes of annual board retreats
By Bob Harris
Organizations plan an annual retreat to empower the board of directors with information and inspiration. The meeting is designed to transfer information to the leadership. The schedule often includes time for recreational activities or team building. While every retreat is well-intentioned, when volunteers are asked what they expect to gain, they reply, “I hope we get to know each other better.” Their expectations are low. When asking executives how prior retreats went, I hear, “It seemed to be a session for the leadership to come up with new projects rather than a high-level discussion of how to improve our organization,” said Crissy Hancock, executive administrative specialist at the Midland Chamber of Commerce in Texas.
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Colby Horton, Vice President of Publishing, 469.420.2601
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