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Is your association in the know?
By Michael J. Berens
Most associations thrive on knowledge work. No doubt you have a cornucopia of information sources at your disposal: news services, trade journals, newsletters, email, websites, social networking sites and Twitter feeds, along with your own data collection and feedback channels. With so many input mechanisms producing a constant stream of information, how do you manage it all? More importantly, how do you keep abreast of the actionable information you need to guide your strategy and stay competitive? One useful tool is environmental scanning.
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Why so many leadership programs ultimately fail
Forbes
There is a massive difference between what we know about leadership and what we do as leaders. What makes leadership hard isn’t the theoretical, it’s the practical. It’s not about knowing what to say or do. It’s about whether you’re willing to experience the discomfort, risk, and uncertainty of saying or doing it. In other words, the critical challenge of leadership is, mostly, the challenge of emotional courage.
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CEO Recommended
Brought to you by the Fort Worth CVB
Joining boards: It's not just who you know that matters
Harvard Business Review Blog Network
For many, a corporate directorship is a career capstone. But attaining one is far from easy. No one can say for sure how to get on a corporate board, but many people point to two routes: the first is to break into the "right" network and the second is to seek a progression of board seats that begins with, for example, a seat on a not-for-profit or community board and eventually results in appointment to a corporate board. Both paths are problematic — neither is particularly transparent or relies on objective measures and given that many boards are stubborn bastions of white masculinity, pursuing the "right" network can be fraught, especially for women and other diverse candidates.
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How do your social media efforts stack up?
Associations Now
Curious how your social media efforts measure up to other associations? A new study highlights what social networks associations are adopting and the amount of activity various associations are engaging in on these sites.
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.
 


Collecting information from your members
MemberClicks
It’s super important to have a lot of good data from your members. Information is how you shape your association, recruit new members, and provide the members you do have with the best experience possible for your association. Not to mention set a road map for your future. The problem is actually collecting and processing that data.
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Facebook for associations: How to amp up your online member relations
Avectra
By now, most association executives are aware that social media is one of the best ways to keep members informed of your organization’s activities, relevant news, and the latest industry trends. Social channels can provide the opportunity for immediate feedback and engagement, and this type of real-time back and forth with members may make them feel valuable to the organization, and contribute to member retention and overall satisfaction. Many new community managers make the mistake of assuming that content alone is enough to keep a Facebook audience coming back for more. They push out a steady stream of information, but their numbers aren’t growing, and interactions are limited. Here are some handy tips for improving your Facebook presence.
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PRODUCT SHOWCASE
  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at www.imis.com/tsae.
 


How to test big and win big in membership marketing
Membership Marketing Blog
Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. The three basics to test in marketing remain the list you market to, the offer you make, and message/package you send.
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10 traits of great leaders (and their followers)
Inc.
Much is written and taught about becoming a great leader. Many strive for leadership and many actually become great. As Shakespeare said in Twelfth Night: "Some are born great, some achieve greatness, and others have greatness thrust upon them." Whether acquired by birth or circumstance, certainly the traits of great leadership are to be admired. And often they are a prerequisite to manage a high performing team or to take a start-up from humble beginnings to roaring success. But the healthy relationship between leadership and followership is critical. Standing alone, a leader achieves nothing but mediocrity. Here are 10 traits shared by great leaders and great followers alike. Together, they work in concert.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 topics your board needs to discuss immediately (CEO.com)
Living lean: How associations can waste less, do more (Associations Now)
How and why to be a leader (not a wannabe) (Harvard Business Review Blog Network)

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