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The future isn't about mobile; it's about mobility
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While the globe grapples with uncertain economic realities, "mobile" appears to be gold. However, there will be blood as the business world pursues the mobile gold rush. We've seen this movie before. In the early days of the Web, it was the website that created a browser-fueled gold rush — until organizations realized that maintaining a website that provided real value was more difficult than launching something quickly. The same story is now playing out in social. The key, though, is that it's not about mobile as much as it is about understanding mobility. More

How to properly define a great leader — and act like one
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Don't think of leadership as some set of fuzzy, intangible character qualities that some people are born with and others are not. Think of leadership as the performance of behaviors. The skill of performing these behaviors can be learned and developed by anybody. But first, it's necessary to define "great leader" so it is clear what we are talking about. More

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Post-'Race' analysis
TSAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations are being challenged across the board, regardless of their field or membership base. Some are rising to the challenge while others are not. "Race for Relevance" authors Mary Byers, CAE, and Harrison Coerver reflect on what they are seeing today in terms of chance in associations. More

Leadership, innovation and the future
Management-Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The next wave of great innovative ideas won't come from environments in which leaders control and micromanage employees. Innovation only thrives in organizations whose members are free to think and openly express themselves. And environments where members can freely confront the status quo are cultured through the behavior of their leaders. More

Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.

Grow your green marketing plan
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As associations develop environmentally friendly products, their marketing methods must also evolve to appeal to the demand for "green." But green marketing is more than just focusing on Mother Earth, says Jacquelyn Ottman, author of "The New Rules of Green Marketing." Ottman defines green marketing as "the development and communication of products and services that are environmentally preferable to conventional alternatives." It's more complex than traditional marketing, but organizations must develop this competency if they want new opportunities to sell to members and others, she says. More

Association culture
Association Executive Management    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There's a lot of talk right now about how associations need to operate more effectively, make better use of association professionals and develop a culture based on what association professionals believe is best. But many groups adhere to processes consistent with the culture of their industries and professions, not necessarily of associations. They aren't doing things "because we've always done it that way," but because they believe that is the correct way to do it. More

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Winning by failing big
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Shelly Alcorn maintains that associations have to get more comfortable with the idea of failure. "Making changes and proceeding in the face of fear is scary. But we have to remember there is an alternative that is worse than failure," she argues. "Fear is the real enemy, not failure." More


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Colby Horton, Vice President of Publishing, 469.420.2601
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