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How associations are telling their stories
Associations Now
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it involves a name change, sometimes a refreshed look and feel, and sometimes it may involve adding a new feature or resource.
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Turn renewal temptations into valid tactics
Abila
High membership retention rates. Early renewals. The lure of these possible coups is so great you might be tempted to consider “creative” ways to boost them. As enticing as this may be, however, you should avoid arbitrarily manipulating your various business models without conducting thorough research to determine if your actions will truly benefit your members and your association.
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CEO Recommended
Brought to you by the Fort Worth CVB
How to attract influencers to your annual meeting
Event Manager Blog
In finding influencers you want to look for engagement with the audience (whether on social media or through a blog). When you work with influencers for your meeting, you’re building a network of content creators and curators, many of whom will continue to share your content long after the meeting is over.
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What associations should know about LinkedIn's acquisition of lynda.com
Association Adviser
This is not meant to be another “end of associations” article, but associations should pay very close attention to LinkedIn and other online communities for professionals. If you think of these sites as just social networking platforms where your members participate in discussion forums, then you aren’t looking closely enough.
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It's time to barbecue the 'sacred cow' in your organization
By William D. Pawlucy
Sun-setting programs in a nonprofit organization is almost always more difficult than if the program was embedded within a for-profit company. In a for-profit company, it is about dollars and sense, and the decision is easier when it's about the bottom line. In a nonprofit, this decision becomes much harder given psychological biases. In our nonprofit organizations, how do we effectively minimize these psychological biases and not ignore the true need of eliminating a program?
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3 facts about inbound marketing every association pro should know
MemberClicks
As an association professional, you may be wary of inbound marketing. You already have so much on your plate, how can you possibly take on any more? Well, what if we told you that you may be in a better position to take on inbound marketing than you think? Before you brush it off completely, check out these three inbound marketing facts that every association professional should know.
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Best in show: 6 trade show tips for exhibitors and associations
By Patrick Wilson
Exhibiting at a trade show isn't something a company or association should take lightly. Not only do we want a trade show to be successful for our organization, but we also want the exhibitors and sponsors to have a positive experience so everyone wins and wants to come back. Here are six tips we give to all of our exhibitors. These tips can also be used by your association when you exhibit at shows to gain new members and promote your programs.
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Dangerous assumptions about your conference education
Midcourse Corrections
We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What is your conference ROM? (Midcourse Corrections)
Grow your membership with inbound marketing methodology (MemberClicks)
Innovation garage: Processing new ideas at the board table (By Robert C. Harris)

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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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