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The new engagement: Constant connectivity
The Demand Perspective
How do you engage and provide value to your members and other customers? The usual prescription involves an array of generic “things,” like great benefits, programs, products, events, volunteer activities and committees. Engagement, however is interactive rather than passive. It does not stem from things and activities that a provider pushes on the customer, but from the customer’s perception of value in some aspect of an organization and choice to make use of it to achieve a specific outcome. Lisa Gevelber, Google’s Vice President of Americas Marketing, points to another important dimension in the “new” model of engagement, and that is the “opportunities afforded for constant connectivity.”
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Dues cycles and membership metrics
Associations Now
How does your choice in dues cycle relate to your association’s membership growth and renewal? New data from the “2013 Membership Marketing Benchmarking Report” adds some new factors to weigh in the decision.
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CEO Recommended
Brought to you by the Fort Worth CVB
Why being social makes you a better leader
Inc.
The world is certainly much more global today. The speed of work is exponentially faster. And, technologically — well, there's no comparison. But amazingly, more than any of these things, leadership is now more fundamentally altered by the human dynamic. Relationships and social connectivity matter more than ever before for powerful leadership.
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Get more out of your live events
Association Adviser
According to Naylor CMG’s Camille Stern, exhibitors who believe that attendees will come to their booth simply because they’ve shown up will be sorely disappointed. “That’s why exhibit managers need to prove the ROI for an exhibitor and the exhibit marketing program. And that’s why an exhibit marketing program is so important when evaluating shows.”
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.
 


Innovation isn't an idea problem
Harvard Business Review Blog Network
When most organizations try to increase their innovation efforts, they always seem to start from the same assumption: "we need more ideas." They'll start talking about the need to "think outside the box" or "blue sky" thinking in order to find a few ideas that can turn into viable new products or systems. However, in most organizations, innovation isn't hampered by a lack of ideas, but rather a lack of noticing the good ideas already there. It's not an idea problem; it's a recognition problem.
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Making the most of social media: Twitter for associations
Avectra
While increasingly as common as Facebook as a “go to” channel for those starting out with social media, Twitter is quite different from its (much) larger cousin, and requires a different set of best practices. Read on to learn how you can leverage your association’s Twitter account to your best advantage while informing and interacting with your members.
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PRODUCT SHOWCASE
  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at www.imis.com/tsae.
 


How to get the most from a professional conference
By Dave Bowman
You've signed up to attend a professional conference focused on your field or industry and, as the conference date approaches, you finalize your travel arrangements and prepare for several days of learning and exploration. With numerous educational sessions, many booths in the expo hall and evening events, you'll have a myriad of ways to broaden your industry knowledge, find new sources of products and services, and connect with colleagues. Trying to squeeze education, vendor visits and networking into three days may leave you feeling like you're drinking from a fire hose.
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Communication across generations: Making it work
XYZ University
Life would be much simpler if we all communicated in the same way, but we don’t. Different generations, while they may all essentially want the same things, certainly don’t communicate the same way. Whether you are trying to recruit new members, communicate in the workplace, or market your product or services, effective communication is essential to reaching your goal. Knowing how each generation communicates will bring better understanding and more effective messaging that results in a better bottom line for your business or organization.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why so many leadership programs ultimately fail (Forbes)
Is your association in the know? (By Michael J. Berens)
How do your social media efforts stack up? (Associations Now)

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