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5 reasons membership is killing association business models
Principled Innovation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: Membership is who they are and what they do. In a time of relentless societal transformation, however, the impact of forces beyond our control makes it necessary for us to question all of our most deep-seated beliefs, including our beliefs about membership. More



Make the change: Rebranding
TSAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's not as painful as it sounds. When one Texas association made the decision to change things up, it was careful consideration and unfailing communication with the membership that best served the association on the journey. More

CEO Recommended
Brought to you by the Fort Worth CVB
Watch your backs, CEOs: The margin for error is shrinking
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
By just looking at headlines, it would be pretty easy to assume that 2012 has been a big year for turnover in the chief executive set at U.S. companies. But while stakeholders are taking a harder look at management performance, the facts show the pace of turnover among top executives is not necessarily accelerating. More


Making sponsorship special again
Jeffrey Cufaude, Idea Architects    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Once upon a time sponsors were afforded pretty decent value for their cash contributions to an event or program because they were granted almost exclusive access. Then some enterprising executive or committee member got the idea that we should begin to auction off every split second of visibility on TV, at a conference, or during a program in order to generate extra revenues. More

Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.


A tool for measuring member satisfaction
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Member satisfaction can be a fragile thing. Imagine that a few stakeholders fail to see the value in going to the big meeting and decide not to attend. Other members notice their absence and think maybe the meeting isn't the big deal it once was. Then, when renewal time rolls around, a few more members start to waffle. In time, the overall effect on membership can be substantial—and worse, it can be years before an association staff notices a serious problem. More

Time management: The most critical skill for association leaders
Stronger By Associations    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What's the most critical skill for leaders of associations and nonprofit organizations? It might just be the ability to prioritize and manage time. For associations and nonprofit organizations, excellent management of key resources — including time — is crucial. More

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How to use Pinterest to advance your organization
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pinterest is an online social media platform that enables members to pin images to pinboards, save them, name them, describe them, and share them. It is an online community for collecting and sharing visual images. It offers some distinct advantages over other social media platforms such as Facebook and Twitter that can be a powerful way to augment your organization's community outreach and inbound marketing. More



 

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Colby Horton, Vice President of Publishing, 469.420.2601
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