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Association Leadership Briefings

Map out your content strategy
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations have diverse characteristics when it comes to staff size, member count, geographic focus, and industry. But if there's one thing all associations have in common, it is that they produce content. Even some of the smallest associations have an impressive output of e-newsletters, blog posts, and direct-mail pieces, and larger associations often have magazines, white papers and other publications to manage as well. Whatever your association's size, you need a strategy for all that content. More

Job creation, unemployment and the Texas miracle
The Texas Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The latest jobs numbers have propelled talk of a "Texas miracle" as Gov. Rick Perry continues to consider a run for the presidency. But Texas' unemployment rate is higher than that of all four states bordering it — and it's up slightly from last year. So why does everyone keep touting Texas, and Perry in particular, for its strong economy? The short answer: Job creation. More

Why being certain means being wrong
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail
Of all the headwinds we face as decision-makers, the power of one overshadows all others: Our need for certainty. It is typically more important for us to feel right, than to be right — a difference that didn't matter much in the lives of our ancestors, but now matters a lot. More

Crowdsourcing for organizations
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to resources, many nonprofits and associations feel strapped or constrained by budget and capacity. Whether you've got administrative tasks, marketing efforts or other time-consuming or costly initiatives, there are ways to get things done by leveraging the Internet and tapping into large pools or talent, volunteers or other interested individuals. Crowdsourcing is one of those ways. More

Dear association executive, that is not education!
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Education is in your mission statement, right? If not, it's probably in your strategic plan. If education is in your mission or strategic plan, how much of your budget is dedicated to educating your members? Most of what you call education is actually information transfer; passing on concepts, data, facts and statistics. If education and learning are the primary focus of your organization, you need to do things differently. More

5 key elements of a great online community content plan
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Creating helpful, original content that your audience can't get anywhere else gives your customers or members a reason to visit your online community. As a result, your online community content plan plays a vital role in your community's success. It is important to know your audience and thoughtfully lay out your editorial calendar to develop a sustainable and engaging content strategy. More

Leadership and change
N2Growth    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're not willing to embrace change you're not ready to lead. Put simply, leadership is not a static endeavor. In fact, leadership demands fluidity, which requires the willingness to recognize the need for change, and finally the ability to lead change. More

Poor leadership undermines US organizations
Management Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail
The quality of leadership in American organizations is poor and it isn't getting any better. What's more, leaders are stifling creativity and innovation and holding back new ways to do business because they are risk averse and focused on their own survival. That's the uncompromising message from the sixth edition of the Global Leadership Forecast, a bi-annual report by consultants Development Dimensions International. More

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