This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit August 03, 2015

Home    About   Contact Us   Join Now   Events    

 



Creating yellow brick roads for members
Abila
Long gone are the days when you could simply have surface level relationships with your members and expect to retain their business with your association. Members today are begging for personalized user experiences that help them advance in their profession. Queue the emerging need for associations to take a long, hard look in the mirror and realize that it may be time for a change.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




2015 Membership Marketing Benchmarking Report is out
Membership Marketing Blog
For the seventh consecutive year, Marketing General Incorporated has produced research that explores the membership marketing initiatives and outcomes of participating associations. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


CEO Recommended
Brought to you by the Fort Worth CVB
Effective, high impact leaders attack established conditions
Midcourse Corrections
True leadership is primarily focused on the future. Then it focuses on the present. Unfortunately, most leaders including association board members spend the majority of their time on present issues. When this happens, the organization rarely rises above the level of their leaders and only responds to yesterday’s issues.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


SPONSORED CONTENT


A lesson in membership marketing from our national pastime
Associations Now
In 2011, the term “Moneyball” went from inside-baseball to mainstream. The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Boards and risk: Have we got it right yet?
By Dr. David Hillson
Regulators have shown a growing interest in the way boards manage and report risk. In 2011, the UK Financial Reporting Council identified three areas for improvement: responsibility for risk, appetite for risk and information about risk. So what has changed in the last four years? Despite encouraging progress in some areas, the underlying problem still seems to exist, arising from differences in perception around the board table about the nature of risk.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
sales@visitamarillotx.com www.visitamarillotx.com
 


20 ways to engage your organization's 20-somethings
MemberClicks
Are your millennial members keeping you up at night? Millennials have a completely different set of preferences and priorities than other members, and engaging them can be tough. To help out, here’s a list of 20 ways to engage your organization’s 20-somethings.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Distinguishing qualities that define true leaders
CEO.com
Leadership is the uniquely consistent and defining force behind great, enduring organizations. All of the best strategies, creative ideas and brilliant game plans cannot succeed or be sustained without strong, effective leadership. But as we reflect on news stories such as those about FIFA corruption charges and Brian Williams’ integrity lapses, the failures are almost stunning to behold. These disappointments remind us all of a very important truth that – once realized – can help us better select, develop and become true leaders.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




Onboarding success: Engage new members with your online community
Higher Logic
Getting your new members involved in your online community from the start is a good way to build engagement and retention. Plus, thanks to automation, it makes the work of community managers a little less labor-intensive. Onboarding new members is a critical step for associations, and often one that is easily missed.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Should instant messaging be your channel of choice?
By Randall Craig
When you reach out to your members, suppliers, regulators or other stakeholders, how do you do it? Today, we choose between courier, the postal service, fax and email. But what about using social media? Aside from advertising, there are three main ways that people communicate over social media: public posts, direct messages and instant messaging. Public posts and direct messages are relatively straightforward. Instant messaging is something altogether different.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How associations are telling their stories? (Associations Now)
It's time to barbecue the 'sacred cow' in your organization (By William D. Pawlucy)
What associations should know about LinkedIn's acquisition of lynda.com (Association Adviser)

Don't be left behind. Click here to see what else you missed.


Missed an issue of Association News Briefings? Click here to visit the archive page.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Shawn Smajstrla, Senior Business Editor, 469.420.2605   
Contribute news

This edition of the Association News Briefings was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
July 27, 2015
July 20, 2015
July 13, 2015
July 6, 2015



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063