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How to use data from your private online community to make better decisions
Socious
Running a private online community for your association comes with its fair share of decisions—from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it’s your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource. However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.
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Arm the chief elected officer with these tools to succeed
By Robert C. Harris
The new chairman or president of the board has every intention of doing a good job to lead the organization. His or her primary role is to advance the mission and strategic plan — producing significant results during the term of office. Improve understanding and outcomes by providing a toolkit to the incoming officer about three months before they take office.
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CEO Recommended
Brought to you by the Fort Worth CVB
Happy employees, big dollars
Event Garde
Engaged employees work harder and smarter. Generally equipped with smaller staffs, it seems employee engagement should be easier to foster. But that’s not always the case, as employees often juggle multiple responsibilities. Associations operate with less to do more, and sometimes finding the time to foster engagement is tough.
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When free membership fits your mission
Associations Now
We are awash in businesses that offer free access or membership today. And yet, we’re all well aware that there’s really no such thing as a free lunch, that there’s always a catch. We come to expect advertisements, limited trials, paid add-ons, or that our data is being sold. Free is just another business model. But in associations, free is not so frequent, particularly in membership. When associations try free, it’s not just another business model. The math has to work, of course; revenue has to come from somewhere. But associations have missions to pursue, and free membership doesn’t work if it doesn’t fit into that bigger picture.
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Avoiding the false positive
MemberClicks
The most common false positive we hear in the association world arises from the question, "How do we get more members?" A better question might be, "How do we get the right members?" The right answer to the former may have little to do with the right answer to the latter. It’s tempting to focus on membership count to the exclusion of what’s really important: your association’s mission. Other measures such as membership composition, quality of engagement and percentage of overall universe are often far more essential to achieving your mission than just increasing your head count. But if you’re making decisions solely based on your gut, or measuring only what’s easy to count, you’ll never figure that out.
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All you need is time
Smooth the Path
You defined a key member problem and worked hard to solve that problem. Along the way you vetted the product with members and you are 95% sure you have a winner. You launch it and ... crickets. Nothing. No roar of approval. No orders. No inquiries. Nothing. You secretly hoped for a flood of interest not a trickle of traffic. You and the staff start to get demoralized. What happened?
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  A Perfect Pick for Meetings

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How virtual humans can build better leaders
Harvard Business Review Blog Network
The aviation industry has long relied on flight simulators to train pilots to handle challenging situations. These simulations are an effective way for pilots to learn from virtual experiences that would be costly and difficult or dangerous to provide in the real world. And yet in business, leaders commonly find themselves in tricky situations for which they haven’t trained. From conducting performance reviews to negotiating with peers, they need practice to help navigate the interpersonal dynamics that come into play in interactions where emotions run high and mistakes can result in lost deals, damaged relationships, or even harm to their — or their company’s — reputation.
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5 simple ways for nonprofits to leverage technology to detect and deter fraud
Avectra
Keeping an organization’s financial information secure and reliable is a primary concern for most nonprofit CFOs, finance directors, and financial managers. It isn’t uncommon to see these passionate individuals put a rigorous set of policies in place to provide strong internal control and oversight of financial functions. Operating under the “trust but verify” philosophy, internal control policies frequently focus on individuals, job responsibilities, and codified processes. All of these are important areas to address with effective policy controls, but if you aren’t integrating technology into your security controls, you might be leaving a gap in your financial security strategy. Here are five ways to incorporate advanced security technology to help you consistently and fairly apply effective internal controls to your organizational processes.
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Colby Horton, Vice President of Publishing, 469.420.2601
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