This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Aug. 5, 2013

Home    About   Contact Us   Join Now   Events    


Awards Management Program

Online applications, pictures, media & images. Tools to view, download, sort, organize for judging or ceremony.


 



Don't neglect your longest-standing members
Association Adviser
While most associations devote enormous time and resources into recruiting and retaining up-and-coming members of their profession, don’t overlook your longest standing members. While many of them are in the final stages of their careers, mature members can be highly influential when it comes to recommending your association to others — making key introductions to industry suppliers, potential speakers, government organizations and academic institutions. Whatever you do, you don’t want to ignore them.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




Microsoft's reorganization and what it means for associations
The Demand Perspective
Earlier this month, Microsoft announced that it was undertaking a broad organizational realignment, designed to position the company to compete more effectively against its chief rivals, Apple and Google, as well as other tech firms. Steve Ballmer, Microsoft’s Chief Executive Officer, hopes that the new structure, called “One Microsoft,” will “enable us to innovate with greater speed, efficiency and capability in a fast changing world.” What does the reorganization of a multi-billion dollar, global technology corporation have to do with associations? Like many associations today, Microsoft has realized that its customers’ demands are shifting away from the company’s core products. So, it is reorganizing around total customer experience, continuous engagement and understanding and controlling all points where users may interact with a Microsoft product.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


CEO Recommended
Brought to you by the Fort Worth CVB
6 steps for successfully bringing change to your company
Fast Company
A U.S. Department of Education project conducted by Gene Hall and his colleagues at the University of Texas identifies six predictable and sequential concerns people have when they are asked to change. By taking the time to address these concerns, leaders can improve the odds of success for their next change initiative.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Does membership experience matter in the CEO role?
Associations Now
Membership is the foundational business model for most associations, but working in a membership department doesn’t appear to be an important step toward the CEO job.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.
 


Local SEO for nonprofit organizations
Web Marketing Today
In many ways, non-profit organizations enjoy a high degree of trust from search engines. Websites with .org domains are less prone to do commercial link manipulation, and competition among non-profits is not as fierce as some other industries. Even so, non-profits that enjoy better search engine rankings likely gain greater market share in terms of contributions and participation than those that do not rank well. This will add up to greater success over time.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




Affection management for associations
Avectra
In the for-profit world, they call it “brand love.” Some brands have it: Apple, Trader Joe’s, Ikea, Tiffany, Southwest Airlines, Vespa, Harley-Davidson and Lululemon. The loyal, lifetime customers of these brands spread their brand love through word-of-mouth. They’re also quick to forgive the occasional failure. Isn’t that what all associations want: loving, lifetime members?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
sales@visitamarillotx.com www.visitamarillotx.com
 


Create articles people will actually read in the industry — and beyond
By Emma Fitzpatrick
Whenever you sit down to write something, do you imagine how impactful it will be? Or how many eyes will read it? Well, did you know that 40 percent of your articles never get read? Yes, the one you slaved over and edited again and again. If you're lucky, about 60 percent of your articles will be read. But there are secrets to increase readership and give your posts some punch. Here are some facts about consumer reading habits, along with ways to combat these findings and advice on how to produce pieces your readers will love.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




For cosmopolitanism, start at the top
Harvard Business Review Blog Network
If your company's management team isn't as global as its target markets, you aren't alone. Some 30% of U.S. companies admit that they have failed to fully exploit their international business opportunities because of insufficient internationally competent personnel. Could the problem start all the way at the top?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at www.imis.com/tsae.
 


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Dues cycles and membership metrics (Associations Now)
The new engagement: Constant connectivity (The Demand Perspective)
Communication across generations: Making it work (XYZ University)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Shawn Smajstrla, Senior Business Editor, 469.420.2605   
Contribute news

This edition of the Association News Briefings was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Aug. 5, 2013
July 29, 2013
July 22, 2013
July 15, 2013



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063